Win IKEA’s new EFTERTRÄDA collection with your grandparents
Stand a chance to win IKEA’s new EFTERTRÄDA collection.
If you think you’ve seen all of IKEA’s quirky marketing, think again.
IKEA is holding a giveaway for EFTERTRÄDA, their first clothing and accessories line. The designs were made to spice up any outfit, even your grandmother’s.
EFTERTRÄDA is a limited collection that takes on a simple and minimalist approach, similar to their home furnishing style. The collection includes t-shirts, hoodies, bath towels, water bottles and more. These will be available online and in-stores from Dec 17.
A week before the announcement of the contest, IKEA shared pictures of elderly people rocking its new clothing and accessories line.
These pictures received a lot of positive engagement online. With over 166 comments on Instagram and 108 comments on Facebook, netizens showed love towards the campaign, which they described as “brilliant” and a “sick drop”.
To participate in the contest, all you have to do is:
- Upload an Instagram photo of any of your family members in the most ‘hypebeast’ style.
- In your captions, mention the EFTERTRÄDA piece that would complete your look.
- Ensure your accounts are public and tag @ikeasingapore as well as #IKEAStyleForAll.
The contest ends on Dec 22 at 11.59pm. Get your artistic caps on because the most creative entry takes the win!