Photo credit: HAO FOOD SG

White Rabbit to release new ice cream in September, pop-up at Chin Mee Chin Confectionery from Aug 26

The new White Rabbit ice cream will be sold at $5.50 per 70g cup.

Muhd Zahin Ilmi

Sports enthusiast and expert overthinker.

Published: 19 August 2022, 5:53 PM

The official White Rabbit is set to release its new ice cream in Singapore with an “improved” taste and “refreshed” look.

Made in collaboration with Bright Dairy & Food Co. Ltd and Shanghai Guan

Sheng Yuan Food Ltd, the White Rabbit ice cream is “even softer and more luscious” than its original version, while still tasting “exactly” like it.


The ice cream will be sold in 70g cups. PHOTO CREDIT: HAO FOOD SG


An exclusive pop-up and social media contest will also be launched by White Rabbit’s official distributor in Singapore, Hao Food SG, to commemorate the release of the new ice cream.

The pop-up will be held at the Chin Mee Chin Confectionery from Aug 26 to Sep 1. A limited-time White Rabbit ice cream set will be sold along with the café’s famous kaya toast and eggs, a drink of choice, and a cup of the new White Rabbit ice cream.


Chin Mee Chin confectionery was founded in 1920 and is well known for its traditional baking techniques and pastries. It recently reopened in September 2021 after a makeover. PHOTO CREDIT: HAO FOOD SG


Apart from the ice cream set, Chin Mee Chin confectionery will also sell official White Rabbit merchandise during the pop-up period. The merchandise includes items such as mugs, pillows and umbrellas.


The pillows feature the original White Rabbit candy wrapping, while the other merchandise sports the brands trademark red, white and blue colours. PHOTO CREDIT: HAO FOOD SG


The social media contest will similarly commence on Aug 26. Participants can follow clues on Hao Food SG’s social media platforms to locate the hidden White Rabbit.

The first participant to find the White Rabbit’s location will earn a White Rabbit Hunt Staycation at Lloyd’s Inn worth $500. The second and third prize winners will receive an assortment of official White Rabbit merchandise and ice cream.

Those who do not finish in the top three will also receive a “little gift” as long as they make it to the final location by Sep 11.

Aside from the pop up and social media contest, the White Rabbit ice cream will also be released exclusively at FairPrice Online on Aug 28.

The ice cream will later be stocked at selected FairPrice and FairPrice Xpress supermarkets, as well as on the Take app on Sep 8, at $5.50 each.

A buy-one-get-one-free launch promotion is also available till Sep 21, while stocks last.

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