What to expect at UNIQLO’s new LifeWear For Her curated space
The space at ION Orchard features clothes designed for women’s comfort, revamped fitting rooms and pop-ups by local female entrepreneurs.
I’m someone that doesn’t like to think too much when choosing clothes to go out – I’m pretty much a no-frills, basic kind of person.
That’s exactly why UNIQLO clothes fill half my closet. It’s where I go for an easy shopping experience as many of the clothes there are basic essentials and easy to match.
Therefore, I was excited to visit UNIQLO’s new space curated for the LifeWear For Her initiative, located at its ION Orchard outlet.
An initiative that aims to enhance the lives of today’s women through the power of clothing, LifeWear For Her features clothes designed for women in various stages of their lives from childhood to adulthood.
True to its mission, the curated space includes different zones with innerwear catered to women’s different needs. Walking through the space, visitors can expect to see information about the different products written on the walls and billboards on the shelves.
From bras that support girls through puberty to maternity wear for pregnant and nursing mothers, the collection mostly contains innerwear designed with girls’ and women’s comfort in mind.
Examples of these include absorbent sanitary shorts that can substitute disposable sanitary products during menstruation, different designs of wireless bras for young girls and bra tops that can be worn both as innerwear and by themselves.
The revamped fitting rooms were coloured a cheerful teal to match the theme of the rest of the space. Standing at the counter were not, as I had expected, ordinary retail assistants, but LifeWear For Her advisors.
These product specialists give women a more personalised shopping experience by recommending the right sizes and fit based on their knowledge of UNIQLO’s clothing and technology.
In line with its mission to support and empower women, UNIQLO LifeWear For Her has also partnered with CRIB Society, a social enterprise that supports women in entrepreneurship.
Together, they have launched the #PoweredbyLifeWearForHer social media campaign, calling upon female entrepreneurs to share their personal stories and empower other women.
The day I visited the space, I got to attend a free clutch-making workshop by Raine Anastasia, the founder of local business Anastasia by Raine.
I got to make my own clutch from scratch, and could even get my name engraved on it. As the clutch did not contain any stitches and were only held together by studs, the process was surprisingly fast and took less than 30 minutes.
Visitors to the curated space will have opportunities to take part in similar workshops and pop-up events, as CRIB Society will continue showcasing female entrepreneurs’ work in the LifeWear For Her space.
Overall, I spent an enjoyable day at the LifeWear For Her curated space. It felt like a safe space for women and offered a large variety of clothes made with women’s comfort in mind.