Waa Cow! to open its first grill-it-yourself Yakiniku outlet at Serangoon Gardens

Widely known for its flame-torched wagyu beef bowls, Waa Cow! will introduce its brand new grill-it-yourself dining concept Waa Cow! Yakiniku on Sep 1 at Serangoon Gardens’ myVillage.

The new concept is geared towards providing a budget-friendly option for those looking to satisfy their Yakiniku cravings.

Waa Cow! Yakiniku claims to be the first in Singapore to offer a wide selection of sauces and dips to pair with its grilled meats. 

While its crowd pleasers Garlic Butter Teriyaki and Ponzu Negi sauces are served complimentary, diners can also opt for five other interesting dipping sauces –  Mentaiko, Truffle, Wasabi Mayo, Spicy Miso with Leek, Sweet Sukiyaki with Raw Egg. Alternatively, the Signature All Dips Platter, which includes all five sauces, is available at $3.90.

To go along with the exclusive sauces, Waa Cow! Yakiniku’s menu offers a wide variety of beef cuts, including karubi, oyster blade, striploin and ox tongue along with a selection of pork, chicken and vegetable options.

Diners can pair the meat cuts with lightly-flavoured truffle rice, as well as various sharing plates, hot sides and beverages.

The outlet offers diners a convivial dining space, plastered with vibrant decorations including a 12.5m wall mural by in-house designer Clara Tai, which depicts Waa Cow!’s growth journey over the past six years.

There is a five-character promo code (ending with !) hidden in the mural, which entitles diners to a complimentary Signature All Dips Platter.

To celebrate the opening of Waa Cow, the first 100 customers that spend a minimum of $50 nett on Sep 1 will be entitled to a series of freebies. These include a Waa Cow! mini-sauce bowl and a specially-designed tote bag, along with a complimentary $10 voucher with no minimum spend required and a Signature All Dips Platter that can be redeemed at the next visit.

Aaron Yeo, the co-founder of Waa Cow!, explained that the new Yakiniku concept was driven by the brand’s desire to “serve more customers with quality, affordable and fun dining experiences.”

“This is where our Yakiniku concept truly adds value as customers can enjoy the pleasure of cooking their food for one another, helping to foster physical interaction and bonding in an increasingly digital world,” he said.