UNIQLO’s latest LifeWear for Her project seeks to empower women through clothing

UNIQLO will launch a new project solely for females in collaboration with social enterprise CRIB Society as part of International Womens’ Day.

From Mar 31, under the LifeWear for Her project, an area at UNIQLO‘s ION Orchard outlet will offer women an elevated shopping experience unique to this flagship store only.

“The dedicated space for women at our ION Orchard store is a physical manifestation of what LifeWear for Her stands for – empowering women and supporting their transition across life stages and lifestyle needs with ease and confidence,” said Joyce Tan, Marketing Director of UNIQLO Singapore.

The entrance of the area will offer styling inspiration to customers, and also doubles as an events space.

The femcare – which stands for feminine care – aisle will focus on products that aid women’s mental and physical well-being throughout different stages of life, from puberty to one’s pregnancy journey.

The space ends at a dedicated revamped fitting room, where product specialists will be stationed to recommend the right products and fit for the women, providing female shoppers with a personalised and guided shopping experience with expert recommendations.

The partnership with CRIB Society will also shine light on successful female entrepreneurs as they share their personal stories under the #PoweredByLifeWearForHer social campaign, which will be permanently showcased at the ION Orchard store. 

“We are thrilled to work alongside UNIQLO to empower women through this LifeWear for Her initiative, to create an ecosystem to support female entrepreneurs in the community,” said Tjin Lee, Co-Founder of CRIB Society.

UNIQLO has also collaborated with local illustrator and art director Alexa Ong to launch a customisable UTme! collection, whereby shoppers will be able to print one of Alexa’s adorable designs on their shirts using the T-shirt customisation service at the Orchard Central flagship store.

The designs are inspired by local foods such as iced gem biscuits and kaya butter toast, and celebrates women for breaking conventions and having fearless spirits. 

Throughout this month, UNIQLO will also continue to roll out new and trendy pieces for womens’ comfort, from preppy miniskirts to smart casual straight pants.

Events and activities under the LifeWear for Her project will be held too. These details will be shared on UNIQLO’s website.