Uniqlo unveils a green Doraemon as its new Global Sustainability Ambassador

Everyone’s favourite childhood cat-robot is back, and he’s promoting a good cause.

On Monday (Mar 22), Japanese fast fashion retailer Uniqlo announced that Doraemon would be its new Global Sustainability Ambassador. As the brand’s Global Sustainability Ambassador, Doraemon will promote its eco-friendly initiatives in “fun and easily understandable ways”. 

At a press conference, Uniqlo also unveiled the “Doraemon Sustainability Mode”, which features the iconic character with green fur.

In regards to the new partnership, Doraemon commented: “I’ll do my best as UNIQLO Global Sustainability Ambassador to help create a much brighter future! I want to work with you all, so we can make people everywhere more interested in the future of our world!”

The collaboration is in line with Uniqlo’s sustainability initiatives – the company is hoping to achieve net-zero greenhouse gas emissions by 2050. 

Koji Yanai, the senior executive officer of Uniqlo’s holding company Fast Retailing, said: “Uniqlo has undertaken numerous sustainability initiatives through business to contribute to a better, more sustainable world.

“We believe that the impact of the COVID-19 pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change.”

It is currently unclear if Doraemon will appear in Uniqlo’s upcoming collections.