Uniqlo to launch first-ever collaboration with Japanese womenswear brand Mame Kurogouchi

The upcoming collection will focus on innerwear in comfortable curvaceous styling.

Naren Sankar

Nostalgic man, never giving up. Loves cartoons.

Published: 25 May 2021, 5:37 PM

Uniqlo has partnered Japanese womenswear brand Mame Kurogouchi to launch a collection focusing on comfortable ladies innerwear in signature curvaceous styling that employ such UNIQLO advances as AIRism and 3D Knit.

Featuring a soothing colour palette inspired by the natural skin tones of women all over the world, the lineup will be launched online and in select stores on Jun 18.

The lineup includes innerwear range (from $9.90 to $49.90), cut and sewn items (from $29.90 to $39.90), pants and knits (from $39.90 to $79.90), skirts ($29.90) and dresses (from $49.90 to $79.90).

The collection uses Uniqlo’s AIRism technology, which helps to release heat and absorb sweat. PHOTO CREDIT: UNIQLO SINGAPORE

Maiko Kurogouchi, who founded Mame Kurogouchi in 2010, said of the new collection: “As a designer, one of my challenges has been to enhance feminine comfort and beauty with intimate items. This collection will contribute to healthy and happy lifestyles.”

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