The video was produced as part of a fundraiser to benefit migrant workers.
As we celebrate National Day, local creative agencies, Freeflow Productions, Fuse Adventures in Audio and musician Aarika Lee, wanted to thank the people who have built the place we call home – Singapore’s migrant workers.
The campaign, titled #ThankYouForOurHome, was launched in partnership with BBH Singapore and ItsRainingRaincoats, an initiative that aims to improve the lives of migrant workers in Singapore.
The video, produced by Freeflow Productions and Fuse Adventures in Audio, features musician Aarika Lee singing a rendition of the popular national day song ‘Home’.
These agencies worked to produce this campaign, which was put together in three weeks, free-of-charge.
The campaign hopes to raise funds to fulfil the needs of the migrant worker community. Funds will be directed towards providing essentials and care packs for them.
“As an agency, we have been moved by the plight of migrant workers, many of whom have faced physical and mental challenges during the COVID-19 pandemic.
“As Singaporeans celebrate National Day and reflect on the Home we live in, we want to also remember the people who have helped build our Home. Through this, we hope to raise funds for migrant workers and support them in a tangible way and remind Singaporeans of their contribution in building our country,” said Janson Choo, Group Creative Director at BBH Singapore
“BBH believes in creativity for good. Each year, we launch a pro bono campaign as part of our CSR programme. This year we naturally gravitated towards the cause of migrant workers and have been raising funds for them through internal initiatives.”
He added that BBH have been inspired by the work that ItsRainingRaincoats have done for the migrant workers, and wanted to find a meaningful way to contribute.
“ItsRainingRaincoats has been actively helping migrant workers on the ground since 2015 and is fully volunteer-based. This means 100 per cent of the funds raised will directly benefit the migrant workers,” added Janson.
You can donate to the campaign at this link. It runs until the end of the National Day weekend.
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