The 5 most Instagrammable rooms at 29Rooms Singapore

The event will run from February to April 2023.

Sherlyn Sim

Considers knowing how to use a rice cooker an achievement.

Published: 9 February 2023, 6:32 PM

Multisensory experience 29Rooms Singapore will officially open from Feb 10 to Apr 16. The themed rooms utilise scents, sounds and visuals to create environments for visitors to explore and interact with.

29Rooms, which had previous iterations in Los Angeles and New York, is a place for those looking to get unique photos or just explore the different rooms and themes. This is the experience’s first stop in Asia.

Here are five of the most Instagrammable rooms at 29Rooms Singapore:

1. The Invisible Embrace

The Invisible Embrace is a room created in collaboration with Grammy-winning American singer-songwriter Billie Eilish. The room has multiple projector screens and gold curtains along every wall in the room made to match the bottle colours of her fragrance, Eilish.

A bottle of the fragrance sits on a pedestal at the opposite end of the room from where visitors enter. As soon as one steps in, they will smell the fragrance, with notes of sugared petals, vanilla, mandarin, red berries and cocoa.


The projections create the illusion of a 3D effect. PHOTO CREDIT: YOUTHOPIA/SHERLYN SIM


Another part of the room has a platform with a rotating camera. Once activated, the camera will spin around three times, taking a short 360 degree video of the person who stands on the platform.

The camera will take slow motion footage every time it swings back around to the front, so be sure to strike a good pose! A QR code is generated for visitors to download their video.


Be careful while getting on the platform as it might move when you step on it. PHOTO CREDIT: YOUTHOPIA/SHERLYN SIM


Between the gold curtains and the beautiful lighting, the whole room has a luxurious vibe, which is a perfect backdrop for a fit pic.

2. Make A Mess

A messy room might be the last thing someone wants on their Instagram page, so why is the Make A Mess room on this list?

In this room, visitors are encouraged to throw paint all over the walls, floors and furniture. A unique backdrop is thus created as a result of collaboration between strangers. 

However, visitors might want to watch where they step, or they’ll find their shoes covered in paint.


The Make A Mess room provides paintbrushes for visitors to paint with. PHOTO CREDIT: YOUTHOPIA/SHERLYN SIM


The room resets every week, allowing for people to paint anything they want on the walls and snap a photo of it before it gets covered by paint.

3. Insomnia

Insomnia is a room themed around sleep. Reminiscent of a baby’s crib, the room has peaceful music and the scent of baby powder in the air.

The space is visually calming as it is padded with soft, off-white cushions and bathed in gentle white light.

In the middle of the room, several stuffed sheep hang from the ceiling and rotate – similar to a baby mobile. 


The room aims to create a place where people can take a break from the hustle and bustle of life and relax. PHOTO CREDIT: YOUTHOPIA/SHERLYN SIM


Visitors can take a video of sheep flying past their faces, or a photo where they’re just relaxing. Overall, it makes for a great place to take some laid-back photos.

4. Monkey Shoulder

Whiskey brand Monkey Shoulder has its very own room, starting off with a short hallway decorated with graffiti that glows under ultraviolet (UV) light. 

The graffiti was done by local artists ANTZ and TraseOne, as part of a collaboration between Monkey Shoulder and urban art collective RSCLS.

The graffiti art is intended to transform the hallway into a back alley. There are also drawings and words that only show up under UV light.


The walls and ceiling of the hallway are covered in graffiti. PHOTO CREDIT: YOUTHOPIA/SHERLYN SIM


After turning right out of the hallway, visitors will enter a space designed to look like a living room. There, they can enjoy cocktails and chill out.

There is also a wind tunnel machine where they can attempt to catch paper designed to look like cassette tapes. These can be exchanged for cocktails.


Minors can play in the wind tunnel too, but they aren’t allowed to redeem cocktails. PHOTO CREDIT: YOUTHOPIA/SHERLYN SIM

5. Dora’s Diary

Dora’s Diary was a room inspired by an 8-year-old girl from Shanghai. 29Rooms took some of her diary entries and brought them to life, creating a room dedicated to journaling and diaries.


One of Dora’s entries reads, “I wish I were an earthworm, so I wouldn’t have to shower anymore.” PHOTO CREDIT: YOUTHOPIA/SHERLYN SIM


In the room, there are giant diaries for visitors to flip through and a whole wall of normal-sized journals, donated by the community. They can look through the journals or even doodle and write in them.


The wall has diaries in different sizes and designs. PHOTO CREDIT: YOUTHOPIA/SHERLYN SIM


There are also some journals laid out on a table in the room that have pre-written questions for visitors to answer. These journals are part of a workshop with Stephanie Tan, better known as @stephtcreates, co-founder of Artcadia Studio.


For those not interested in answering the questions, they can just doodle on one of the empty pages. PHOTO CREDIT: YOUTHOPIA/SHERLYN SIM

Tickets to 29Rooms Singapore are currently available for pre-sale via its website, starting at $32 for an adult ticket and $20 for those aged 6 to 17.

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