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Taste Test: Texas Chicken’s Hae Bee Hiam chicken and Pineapple Butter biscuit is unexpectedly delicious

While the chicken was good, the biscuit was what really stood out to me.

Jeremy Na
Jeremy Na

Just like that Khalid song, Young, dumb and broke. Ok maybe not dumb but definitely the other two.


Published: 3 February 2021, 6:06 PM

Texas Chicken has released its latest Chinese New Year menu additions. 

Featuring Hae Bee Hiam-flavoured chicken along with Pineapple Butter Biscuits, you’ll be sure to feel the festive spirit.

The Hae Bee Hiam Chicken boasts an extremely strong smell and easily makes its presence well known. Right before serving, the chicken is given a second coating of Hae Bee Hiam flavouring which gives it a bright red look.

But how does it taste?

To be honest, its fragrant smell and bright looks do not really live up to its taste. The strong smell teases a much more fleshed out flavour profile that ultimately does not deliver. 

However, the subtle taste of sambal combined with the flakes sprinkled on top give it a satisfying crunch. 

I’m not entirely sure if the sprinkling of extra flavouring on top was doing it any good, but I suppose there’s no harm in it.

If you’re a fan of Hae Bee Hiam but don’t want it to overpower the taste of chicken, then you’ll be a fan of this.

What stood out to me the most was the Pineapple Butter Biscuits.

Truth be told, I was a little apprehensive when I first heard about it. I could understand pineapple on pizza. But biscuits? Really?

Hae-Pic savings like no other now available for the flavour-packed crunch fans! 🙌🏼😉 Let the Hae Bee Hiam Chicken take...

Posted by Texas Chicken Singapore on Tuesday, 2 February 2021

Luckily, I was proven wrong on my first bite.

While a little sticky on the outside, the crunchy exterior of the biscuit quickly gave way to a soft fluffy interior. The pineapple flavouring actually worked pretty well, and helped supply some sweetness to an otherwise savoury meal. It was almost as if someone scraped the top off a pineapple tart and glazed it over this biscuit.

Interestingly, it also wasn’t as dry as I had expected it to be.

I’ll admit that although it’s still a little strange, I actually quite enjoyed it – even more so than Popeyes’ biscuits.

If you ever get sick of your standard Chinese New Year treats, be sure to head down to Texas Chicken for a more contemporary version.

Just don’t binge eat these though.


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