Tallest BE@RBRICK figurine in the world makes Christmas debut at Raffles City
Standing at 5.6m tall, the centrepiece is just one of the many highlights of the Love, BE@BRICK Christmas campaign.
What once started out as little figurines is now a Pop culture movement, with the largest BE@RBRICK centrepiece in the world now sitting outside Raffles City in the name of the festive season under the Love, BE@RBRICK Christmas campaign.
Standing at 5.6m tall, the BE@RBRICK 8000% is eight times the size of the usual BE@BRICK, which is usually about 70cm tall.
Apart from the eye-catching display outside the mall, Love, BE@RBRICK Christmas has more to offer indoors.
As the official partner of BE@RBRICK, Action City has cleared out their space to turn into a gallery to display the various BE@RBRICKS for sale for the occasion.
All BE@RBRICK displayed are for sale except for those in the middle row as they have yet to be officially released.
Situated outside the galley is exclusive merchandise by the renowned Steve Harrington available for purchase. Steve Harrington has previously collaborated with many of BE@RBRICKS past designs, featuring his iconic psychedelic-pop aesthetic.
Instead of the bears, fans of Steve Harrington and BE@RBRICK can now wear his designs fashionably.
A walk further into the mall would bring you to the row of artists’ impressions of the pop culture movement, in which shoppers would be greeted with a candy cane display at the end.
Don’t be surprised, simply whip out your phone to scan the QR code, which will bring you to an Instagram effect to properly showcase the artistic display of the Raffles City BE@RBRICK Candy Cane 100%.
The limited-edition figurine can be redeemed by spending $300 within a maximum of three combined receipts from Nov 30. The collection will only be from Dec 23 onwards.
With every $100 spent in a single receipt, shoppers are also entitled to a set of BE@RBRICK gift wrappers from Nov 12. More festive deals can be found here.
The Love, BE@RBRICK Christmas campaign will run from Nov 12 to Dec 26, so make sure to bring your friends and family down to snap some Insta-worthy shots while celebrating the season of giving.