Subway Singapore launches Japanese Curry sub; 25% off for cosplayers
Select restaurants will also carry manga-themed designs.
UPDATE (Oct 4): The price of the Japanese Curry Chicken Sub was updated to $8.50 for a six-inch and $13.50 for a footlong.
Anime and manga enthusiasts can enjoy Subway’s latest offerings – the Japanese Curry sub, a suite of manga-themed revamped outlets, rewards for cosplayers and games through interactive ads from Sep 21.
The limited-time addition to the menu includes two sandwiches in both chicken and beef offerings.
According to a press release from Subway, this sauce has been created with the “local palate in mind”, and is “sweet, savoury and mildly spicy”.
Subway recommends the chicken cutlet and beef strip sandwiches to be paired with vegetables such as lettuce, cucumber and tomato, and to complement the meal with its returning Coconut Lemon cookie ($1.40).
The Japanese Curry Chicken sub will start at $7.60 for a 6-inch and $12.60 for a footlong, while the Japanese Curry Beef sub starts at $8.90 for a 6-inch and $13.90 for a footlong.
Paying homage to a subsect of Japanese culture, namely, the Manga culture, there will also be a manga takeover in selected restaurants and specific promotions for manga and anime cosplayers.
From Oct 5 to 18, cosplayers can dress up as their favourite anime character, visit a Subway outlet and take a photo of themselves doing the Kiai, a martial arts pose. Cosplayers who post and tag the photos with @subway.singapore and hashtag #PowerUpFromWithin can enjoy 25 per cent off the Japanese Curry subs.
Anime and manga fans can also look out for interactive ads situated around the island from Sep 26 to Oct 9 such as at Dhoby Ghaut, Boon Keng and Bedok MRT stations to play games to stand the chance to win prizes.
Participants can match the outline of the Kiai pose on the interactive bus panels where they will receive their Kiai moments as photos and will stand the chance to win prizes when they share the photos and tag @subway.singapore on their social media pages, along with the hashtag #PowerUpFromWithin.
The Japanese Curry subs and Coconut Lemon cookies are now available at outlets islandwide. They will also be available online via delivery platforms Grabfood, Foodpanda and Deliveroo at a later date.