Starbucks launches ‘Borrow A Cup’ programme at NUS

Starbucks has launched the Borrow A Cup programme at National University of Singapore (NUS). From now till May, customers can enjoy 50 cents off drink purchases when using a borrowed cup from Starbucks.

Each borrowed cup can replace up to 30 single-use cups, meaning that it can be reused up to 30 times.

The programme aims to encourage customers to shift away from single-use cups as part of Starbucks global goal to reduce waste sent to landfills by 50 per cent by 2030.

In this programme, Starbucks has partnered with Muuse, a smart system that encourages the reuse of items for sustainability, including reusable to-go containers.

To borrow a cup, customers simply have to scan a QR code on the cup using the Muuse app and they can enjoy their beverage in a borrowed cup from anywhere they want.

Customers are then to bring the cups back to the dedicated store within 14 days for professional cleaning and sanitation. Otherwise, they would be charged $4 on their saved credit or debit card on the Muuse app.

Opting for a borrowed cup costs no additional charge. Customers are also entitled to 50 cents off their drink purchase when they opt for a borrowed cup, or if they bring their personal reusable cup.

The participating Starbucks outlets are NUS Techno Edge, NUS University Town, and NUS Wet Science Building.