Starbucks and LINE FRIENDS launching Earth Month merchandise from Apr 22
The limited collection features BROWN the bear and includes both lifestyle accessories and reusable drinkware.
Starbucks and LINE FRIENDS will release limited-edition Starbucks merchandise from Apr 22 in a new collaboration for Earth Month.
The merchandise collection contains a variety of lifestyle accessories and reusable drinkware that features the LINE character BROWN enjoying a cup of Starbucks coffee while leaning on planet Earth.
The drinkware in this collection is made in partnership with social enterprise and drinkware brand MiiR. Aside from the usual reusable cups and tumblers, the collection also includes a handbag, notebook, and keychain.
A social media challenge accompanying the launch will invite customers to play sustainability-focused mini-games for a chance to win Starbucks Rewards Stars.
“We hope to inspire people to incorporate small acts of sustainability into their everyday lives through fun social media mini-games with our beloved BROWN,” said a representative from LINE FRIENDS.
The merchandise collection will be available from Apr 22 at select Starbucks stores.