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Singapore’s largest LEGO store opens at Suntec City

Returning back to its original roots, the newly opened LEGO store features exclusive displays and LEGO sets.

Shannon Kuan

Weird talents include playing the violin, but with a ukulele and a clothes hanger.

Published: 9 April 2021, 1:00 PM

The LEGO Group opened its largest LEGO Certified Store (LCS) in Singapore on Apr 9.

Located at Suntec City Singapore, the newest store is the 10th LCS in the country and spans over 2,088 square feet.

The first LCS in Singapore was actually opened in Suntec City in 2014. PHOTO CREDIT: LESTER CHAN

To commemorate this milestone of the return of a bigger and better LCS to its birthplace in Singapore, the new store will feature a first-of-its-kind bespoke Merlion mosaic wall, specially designed by Singapore LEGO Certified Professional, Nicholas Foo.

Spanning 3.9m-high and 1.6m-wide at the store entrance, the mosaic is made out of 92,160 pieces of LEGO bricks pieced together over 128 hours. PHOTO CREDIT: THE LEGO GROUP

At the store opening, customers will be welcomed by a Monkie Kid-themed diorama, modelled after the first-ever Chinese-inspired theme by The LEGO Group to empower children in creating their own heroes as well as instil in them bravery, resilience and optimism.

Try to spot Mickey and Minnie Mouse, hidden within the display scene! PHOTO CREDIT: THE LEGO GROUP

The new LCS at Suntec City is also home to Singapore’s first LEGO DOTS display wall. Designed with the traditional fabric of family in mind, the wall quilt invites kids to recreate warm and fuzzy memories of their family time with the colourful DOTS tiles.

As with all LCS, everyone is welcome to create the LEGO set of their dreams at the iconic Pick a Brick Wall where they can find their desired LEGO block to complete their masterpiece, or build their own collectible LEGO characters piece by piece at the Build a Minifigure Station.

Remember to approach staff for assistance when picking bricks, as cups and disposable gloves are required in line with Safe Management Measures. PHOTO CREDIT: THE LEGO GROUP

For those who want to view the completed LEGO sets before purchase, they can head over to the special interactive kiosk, Digibox, with a LEGO box set. The camera will visualise the fully assembled models with its intricate details in augmented reality for your viewing pleasure.

If you’re looking for complete LEGO collections, the LCS is where you can find most of them, including exclusive sets!

There is even a Gift Centre where extended LEGO lines such as mugs, keychains, accessories and LEGO Brickheadz can be found to add to one’s collection. Fans can also join as LCS members to get exclusive early access to newly launched sets weeks before official LEGO Global launch dates.

As part of the opening promotions, shoppers who spend a minimum of $180 will receive an exclusive customisable LEGO Stainless Steel Mug sporting a design of the iconic LEGO Minifigure. Mug customisation is during the store opening period between Apr 9 to Apr 30.

To further celebrate this special occasion, Bricks World will be running a contest on their Facebook page from Apr 9 to Apr 23, where users can stand a chance to walk away with up to $200 worth of prizes.

To participate, simply share a fond memory of one of your first LEGO sets by commenting on the Facebook post, followed by liking it and following the page.

“We are excited to return to Suntec City with our largest and most prominently situated LCS to date… LEGO play stretches one’s imagination and creativity and to that end, reflects the same experience in our stores with hands-on activities and creative builds to inspire. We can’t wait to share what we have in store for everyone in 2021,” said Cesar Ridruejo, General Manager, Southeast Asia at the LEGO Group.

Head over to the newly opened largest LCS located at 3 Temasek Blvd, Suntec City Mall West Wing #01-305.