Singaporean pop artist Shye to perform at SXSW’s first all-Asian music festival ‘Tiger Den’

Singaporean pop artist Shye will take the stage alongside other Asian acts in Austin, Texas, at this year’s South by Southwest Music Festival (SXSW).

This is part of the first all-Asian music festival Tiger Den, put together by Asian-owned American entertainment company Jaded and Seoul-based alternative K-pop band Balming Tiger.

To be held on Mar 15, Tiger Den is the first full-day music event in SXSW’s history to exclusively feature artists from the Asia region and diaspora. The event will feature 19 artists on two stages at Cheer Up Charlies.

The acts include Balming Tiger, CIFIKA, Liu Lee, sogumm, NET GALA, Seesea, Lil Cherry & GOLDBUUDA, LØREN and Asian Glow from South Korea; Celina from Vietnam; Vanthan from Cambodia; Ena Mori from the Philippines; Lunadira from Malaysia; Yacko & Tuan Tigabelas from Indonesia; 9m88 and The Chairs from Taiwan; Tohji from Japan; Hien from the United States; and Shye from Singapore. 

The festival will be headlined by Balming Tiger. The band’s name was inspired by the famous Asian ointment Tiger Balm, which is also one of the event’s sponsors. Balming Tiger had also recently collaborated with RM of BTS on their hit song SEXY NUKIM.

Shye, 21, is a Singaporean musician with over 208,000 monthly listeners on Spotify. She is known for her self-written songs including love u and HOW ARE U SLEEPING. Her most recent release was a two-song EP titled Safe, launched in early February.

This is the first time she will perform in the United States.

“I’m so happy and thrilled to have this opportunity to play in this historic first all-Asian lineup at SXSW…I’m very thankful,” she said. 

Those interested to attend can RSVP through Jaded and receive free entry before 7pm, priority access, and special announcements.