Singapore ranked 13th most Instagrammable place in the world in 2023

The top three most Instagrammable places this year are Milan, London and Paris, according to travel website Big 7 Travel.

Sherlyn Sim

Considers knowing how to use a rice cooker an achievement.

Published: 3 February 2023, 5:01 PM

Singapore was ranked the 13th most Instagrammable place in the world in 2023 by travel website Big 7 Travel. It dropped 12 places from its top spot on the same list last year.

The list comprises a total of 50 locations, and rankings this year are based on the total number of Instagram and TIkTok hashtags mentions of these locations. 

Interestingly, although Milan is at the top of the list, Singapore has almost twice the amount of hashtags Milan has on Instagram. However, Milan beat every other location in TikTok hashtags alone, with 97 billion in total, and moved up from its 25th rank last year to first in 2023.

Described by Big 7 Travel as the fashion capital of Italy, Milan’s iconic landmarks have served as a backdrop on numerous social media photos and videos. 

Following Milan is London and Paris, taking up the second and third spots respectively.


The list describes Milan’s Duomo di Milano cathedral as a must-see. PHOTO CREDIT: DARYAN SHAMKHALI VIA UNSPLASH


Also among the top ten are Asian destinations including Nepal, Bali and Sri Lanka.

Nepal, the highest ranked out of all three in sixth place, made a huge jump up from its position last year at 47th. 

Bali and Sri Lanka are in eighth and ninth place respectively. Last year’s list placed Bali in 20th and Sri Lanka in 32nd.


Nepal is home to Boudhanath, one of the largest spherical stupas in the world. PHOTO CREDIT: VIA UNSPLASH


One position before Singapore in 12th place is Baku, Azerbaijan, which was ranked 50th last year. It is known for its unique architecture, food and nightlife scene.


The Flame Towers in Baku are one of the city’s main draws. PHOTO CREDIT: LLOYD ALOZIE VIA UNSPLASH


Ranked one position after Singapore in 14th place is Tokyo, the capital of Japan, which was previously ranked fourth on the list.

The full list of the 50 most Instagrammable cities can be found on Big 7 Travels website.

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