Robinsons Singapore to relaunch as an online department store

Robinsons Online will feature over 200 specially-curated brands and exclusive collaborations.

Effie Tan

In love with skies and spicy food.

Published: 10 June 2021, 1:18 PM

Robinsons Singapore is returning to Singapore this month, a few months after it closed its last store at Raffles City. 

However, instead of opening another physical store, the iconic retailer returns as an online department store. Its “fully digital, state-of-art, vertically integrated” online store, Robinsons Online, on Jun 24.  

Robinsons Online will offer over 200 specially-curated brands, including homegrown and new-to-market products. 

In a press release on Thursday (Jun 10), Robinsons Online added that customers can also anticipate exciting and exclusive collaborations on the website.

According to incoming managing director of Robinsons Singapore Mr Jordan Prainito, Robinsons’ digital shift comes just as COVID-19 “expedited the mainstream adoption of online shopping”. 

Those interested can now register for early access and receive exclusive special offers before the official site launch. 

You can visit Robinsons Online here.

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