River Safari and Jurong Bird Park to be renamed as part of rebranding
Wildlife Reserves Singapore’s rebranding into Mandai Wildlife Group will introduce new ways to appreciate and learn about wildlife in Singapore.
The Wildlife Reserves Singapore has been rebranded as the Mandai Wildlife Group, which will manage the existing zoological operations in Singapore, as well as the ongoing rejuvenation work at Mandai.
Under this new corporate identity, River Safari will be renamed River Wonders to better reflect the wonders of the aquatic ecosystem guests can look forward to on their visits.
Jurong Bird Park will be relocated from Mandai and renamed as Bird Paradise. Dedicated to their mission to preserve birds, Bird Paradise will house one of the largest numbers of endangered avian species under human care.
Singapore Zoo and Night Safari, on the other hand, will retain their original names.
The rebranding will also welcome a new area, Rainforest Wild, which will imitate the biodiversity of Asia’s rainforests and offer an authentic experience with habitat, adventure and animals.
Kidzworld in Singapore Zoo will be revamped as well, with the inclusion of more digital and virtual content to spread its mission to love and care for wildlife.
Singaporeans can also look forward to programmes and activities that will engage children both physically and digitally to educate them to become a positive change for themselves, others and the environment.
The complete brand changeover is expected to take place by the end of 2022, whereas Rainforest Wild is expected to be completed by 2024.