Pop-up at Suntec aims to rally support for anti-drug cause through immersive experiences

A DrugFreeSG pop-up that aims to rally support for the anti-drug cause and educate the public on the dangers of drug abuse is running from now till Jul 3 at the east atrium of Suntec City. 

It is organised by the Central Narcotics Bureau (CNB) in commemoration of the International Day Against Drug Abuse and Illicit Trafficking.  

With a minimalist exterior, the pop-up is meant to arouse the public’s curiosity and interest without revealing too much about its contents.

It comprises a series of experiential activities such as two immersive rooms that are designed to allow visitors to feel the negative effects of drugs through multi-sensory experiences.

The first room is decked out in a distorted checkerboard pattern while the second is covered with screens that play a seemingly endless loop of geometric shapes.

Following these experiences, visitors will be led into an educational room which showcases preventive drug education contents to reinforce the anti-drug messages as well as a life-size acrylic ribbon where visitors can drop their folded anti-drug ribbons to pledge for the drug-free cause.

Besides the pop-up, Singapore’s iconic buildings and structures were illuminated in green and white from 7.30pm to midnight on Jun 26 as part of the DrugFreeSG Light-Up. 

The colours which symbolise health, vitality and strength are the colours of the Anti-Drug Ribbon, a symbol of the anti-drug cause and Singapore’s united stand against drugs.

Minister of State for the Ministry of Home Affairs & Ministry of National Development, Associate Professor Muhammad Faishal Ibrahim, who graced the event as the Guest-of-Honour said that the Pop-Up and Light-Up are meant to engage Singaporean youths, to see how they can play a part in making Singapore drug free.

 “At this pop-up, we want to share about the harmful effects of drugs on the individual, society, as well as families in particular.

“At the same time, we want to continue our journey in protecting our people from the harms of drug abuse and making them aware of some of the things that are happening around the world that may result in the liberalisation of attitudes with regard to drugs.”