NewJeans pop-up store with LINE FRIENDS to be held at Orchard Central Sep 15 – Nov 23; features plushies, collection items

The pop-up at Orchard Central is part of PLAY LINE FRIENDS’ Southeast Asia promotional lineup.

Han Xinyi

Still doesn’t understand how the kopi c, o, kosong system works.

Published: 30 August 2023, 1:33 PM

Attention Bunnies! NewJeans merchandise will soon make its way to Singapore’s store shelves.

As part of a collaboration with LINE FRIENDS, the popular K-pop rookie girl group’s collection products will be made available for purchase in an upcoming PLAY LINE FRIENDS pop-up at Orchard Central from Sep 15 to Nov 23.

The limited-time store is among four others in the NewJeans and LINE FRIENDS promotional pop-up lineup in Southeast Asia (SEA). Other SEA countries that will set up PLAY LINE FRIENDS pop-up events include Thailand, Malaysia and the Philippines.

Bunnies can expect to see all things NewJeans in the pop-up store, with it featuring the quintet in items like apparel, phone cases keyrings. Some products will even have the members in PowerPuff Girls form as seen in their New Jeans music video.

The NewJeans collection may also put the Bunini plushies – a unique bunny mascot specially made for the girl group – on sale, with five variations to represent the five members: Minji, Hanni, Danielle, Haerin and Hyein.


Some merchandise designs were previously seen in NewJeans’ EP ‘Get Up’s promotional art. PHOTO CREDITS: INSTAGRAM/@STORE_LINEFRIENDS


This is LINE FRIENDS’ second pop-up store in Singapore this year, with its previous rendition lasting from December of last year to February.

More details about the PLAY LINE FRIENDS pop-up will be announced in due time on the brand’s Instagram and Facebook pages.

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