Photo credit: NEW BALANCE

New Balance launches 2 new collections in celebration of ‘Grey Day’; includes sneakers, apparels

The ‘Moon Daze’ collection and selected silhouettes from the ‘Made in USA’ collection are part of the launch on May 12.

Chloe Tham

Chooses to watch the same three movies in rotation instead of catching a new one.

Published: 12 May 2023, 3:24 PM

New Balance has launched four new sneakers in celebration of Grey Day on May 12. The collections of the sneakers are named Moon Daze and Made in USA.

The Moon Daze collection includes the classic 550, 580 and 9060 silhouettes in multiple colourways and explores the question: What would shoes look like after walking on another planet?

The prices for the Moon Daze collection range from $179 to $239.


(From left) the 550, 9060 and 580 silhouettes from the Moon Daze collection in various hues of grey. PHOTO CREDIT: YOUTHOPIA/CHLOE THAM


On the other hand, only the 990v4 sneaker from the Made in USA collection will be released first. The other models – 990v6, 996 and 998 – will be available from late June. The premium collection is manufactured in the United States.

The 990v4 sneaker is priced at $379.


The 990v4 sneaker from the Made in USA collection. PHOTO CREDIT: YOUTHOPIA/CHLOE THAM


According to New Balance, the colour grey has been synonymous with the brand, represents a history of innovation and serves as a global symbol of style.

Keeping to the occasion, New Balance has also released a collection of grey apparel like t-shirts, sweatpants, shorts and a dress.

The prices for the apparel starts at $45.


The Made in USA core t-shirt ($89) and the Essentials Stacked Logo t-shirt ($45). PHOTO CREDIT: YOUTHOPIA/CHLOE THAM


The latest Grey Day collections can be purchased from New Balance’s website and selected New Balance 1906 stores, Limited Edt, Foot Locker and JD Sports.

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