National Library Board partners MUJI to launch haiku-themed nodes in malls

Take a bookmark, find a book.

Amanda Tan

Skills include buying the same jeans in different colours.

Published: 31 December 2021, 11:05 AM

National Library Board (NLB) has partnered with Japanese minimalist lifestyle brand MUJI to launch haiku-themed nodes across malls in Singapore.

These haikus are basically Japanese short form poetry of about three to four lines written on bookmarks.

Called Wall of Haikus, this effort is part of NLB’s National Reading Movement (NRM) to encourage members of the public to read by providing clues to the names of the books, which span different genres from popular fiction and non-fiction, to SingLit and more. They can simply pick up a bookmark from the wall and scan the QR code to find out the link to the NLB eBook.


Feel free to take the bookmark home! PHOTO CREDIT: NATIONAL LIBRARY BOARD


For the creative bookworms, you can even submit your own haiku on the National Reading Movement’s Instagram page (@readingnationsg) from Feb to Mar 2022.

These haikus will be launched across two MUJI outlets in Singapore, with MUJI @ Jewel Changi being the first.


Currently, the outlet has 30 uniquely-designed bookmarks inspired by Japanese block printing. PHOTO CREDIT: NATIONAL LIBRARY BOARD


The next mall to host these haikus will be Plaza Singapura on Jan 6, 2022.

This is part of NLB’s ongoing efforts to make learning and discovery of content more accessible to all, and is part of its LAB25 (Libraries and Archives Blueprint 2025) plan to create nodes around Singapore that offer new entry points into its wide array of content.

“For this year’s edition of the National Reading Movement, we wanted to explore new ways of bringing reading and discovery to more people. Through our partnership with MUJI to bring haikus and books to people, we hope to inspire everyone to read more, read widely and read together,” said Programme Director of NRM​, Ms Chris Koh.

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