Photo credit: NATALIE LA BELLA

Muslim-owned Singaporean fashion brands you can support for Hari Raya

Support local businesses while shopping for baju kurungs this Raya.

Khalisa Zulkiflee

Creative writer and comedian on the side.

Published: 6 May 2021, 1:16 PM

It’s part of our Islamic habitual practice, also known as sunnah, to dress our best on the first day of Hari Raya. 

And as the festive Hari Raya Puasa is just around the corner, you might be looking to buy a new baju kurung

From Golden Landmark and Bugis to online stores, here are seven local shops where you might find the right outfit for you and your family!

1. Simply Rays

Simply Rays offers Hari Raya clothes for toddlers, young children and adults, making shopping easy for families who want to wear matching outfits.

This homegrown boutique has a section specially for Hari Raya titled RaysRaya2021. In it, there is a wide selection of baju kurungs with different designs. 


All of their baju kurungs come in adult and child sizes for both females and males, making it family-friendly. PHOTO CREDITS: SIMPLY RAYS


Other than RaysRaya2021, Simply Rays also has other sections, such as for ladies, men, children, casual wear and plus-size. 

They also offer doorstep delivery within three days of your online purchase. 

Alternatively, you can head down to their physical outlet for a $10 session that would allow you to view their full collection physically.

Address: Golden Landmark Shopping Centre #03-53
Ramadan opening hours: 1pm to 6pm daily

2. Alia Anggun

Serving unique and modest designs for baju kurungs, Alia Anggun is the place to go if you are aiming for simplicity and elegance this year. 

This clothing brand offers baju kurungs for women, and also showcases their collection on their Instagram, @aliaanggun.


Their range of designs include one-piece and two-piece modern baju kurungs in colours like sage green, cream and midnight blue. PHOTO CREDIT: INSTAGRAM/ALIAANGGUN


Besides baju kurungs, Alia Anggun also offers day-to-day clothes for women.

Address: Golden Landmark #01-15 , Tampines Mall #02-23A , and North Point City #02-110
Opening hours: 10am to 10.30pm daily (North Point opens at 10.30am and Golden Landmark closes at 10pm daily)

3. Ozel

A batik brand based in Singapore, Ozel’s products are designed to combine traditional and modern batik apparel. 

Only some of their Hari Raya collection, OzelRaya2021, are available in-store while the others are only available through pre-order.


They have an assortment of baju kurungs designs for women, men, children and even one design for cats! PHOTO CREDIT: INSTAGRAM/OZELSG


Other than clothes, Ozel also produces batik masks, shoes and bags to go along with their outfits. 

Address: 729 North Bridge Road
Opening hours: 11am – 7pm daily

4. Love Aisyah

Founder of Love Aisyah, Aisyah Lim decided to use her degree in fashion to create modern baju kurungs that are both timeless and comfortable. 

This fashion brand is also family-friendly as they have matching outfits for mothers and daughters. 


Their designs are not as youthful or colourful as modern kurungs usually are, making their clothes elegant, rich and graceful. PHOTO CREDIT: INSTAGRAM/LOVEAISYAHTEAM


Other than that, Love Aisyah has a variety of modern baju kurungs in classic lace and kebaya designs. 

Address: 27 Bussorah Street and Golden Landmark Shopping Centre #02-52
Opening hours: 12pm – 6pm daily at Golden Landmark
10.30am – 9pm on Mondays to Thursdays, and 10.30am – 10pm on Fridays to Sundays at Bussorah Street

5. Natalie La Bella

Natalie La Bella offers women-only fashion, from clothes, floral masks, bags and belts and earrings for Hari Raya online. 

For this year’s Hari Raya spread, this boutique has modern kaftans, lace peplum kurungs, babydoll kurungs and more for shoppers to look forward to! 


The prices for the Frechia Babydoll Kurung, Lace Peplum Kurung and Melissa Lace Dress range from $69 to $79. PHOTO CREDIT: INSTAGRAM/NATALIELABELLA


For men and boys, the boutique has two kinds of kurtas – double pocketed and long sleeve. 

If you’re looking for more affordable options, several baju kurungs from last year’s Eid collection are currently in their sale section.

All of their kurungs are ready stocked, and their couriers are reviewed to have excellent service and fast deliveries. All orders will take two to four days to reach you. 

6. Katt & Co

This online boutique is thoughtfully designed to be inclusive with sizes ranging from XS to XXXL, subject to availability. 

Titled ModEid2021, Katt & Co’s Hari Raya collection for this year has baju kurung pahang, retro-styled kurungs and pleated kurungs


They also offer matching sets of baju kurungs for mothers and daughters. PHOTO CREDIT: INSTAGRAM/THEKATTANDCO


In Katt & Co’s Raya collection, they have more designs of baju kurungs like batik and kebayas. For batik, they have one v-neck and one floral-designed. For kebayas, they have a collection of two styles of lace kebaya and Esme kebaya

They offer free delivery for orders above $80 and a standard $4 surcharge for orders below $80. They deliver within three to five days but will only process orders on weekdays. Any orders after 6 pm on Fridays will be processed the following Monday. 

7. Hanul SG

If you are looking for something more modest and traditional this year, this might be for you! This retailer specialises in abayas, a clothing of cultural and national heritage of the Arab states.


All of their abayas are tailor-made and from Dubai. PHOTO CREDIT: INSTAGRAM/HANULSG


An abaya is traditionally a black long robe but Hanul SG offers abayas that are elegant and fashionable, yet modest. 

Their abayas come in various colours and designs, making them suitable for events ranging from funerals, weddings, Hari Raya and prayers.

Address: Joo Chiat Complex #03-1003
Opening hours: 10am to 8pm daily

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