Monsoon Patrol partners virtual personality Rae to launch collection at Culture Cartel 2020
Rae will be making her fashion debut at the street culture convention.
Cult label Monsoon Patrol will be collaborating with Singapore’s latest hyper-realistic virtual personality, Rae, to be the face of their campaign at Culture Cartel 2020.
The label will launch their second collection at the street culture event.
Created by CGI technology and powered by AI, Rae is a Gen-Z digital artist and street culture enthusiast. She will make her fashion debut on Dec 5.
The new collection from Monsoon Patrol will feature items such as a New Era cap, face mask, apparel as well as a pair of the highly-coveted Asics Gel Lyte III sneakers.
“I’m a huge ‘stan’ of SBTG’s custom designs and creative style. His work really inspires me. To be able to work with a cool label like Monsoon Patrol is a huge dream for me,” said Rae in a press release.
“The Monsoon Patrol collection has captured the attention of streetwear collectors and I’m eager for everyone to see it soon. I can’t wait to create more magic with the Monsoon Patrol team next.”
The first Monsoon Patrol collection – a collaboration between homegrown brands Limited EDT and SBTG – was first conceptualised in 2018 and launched in the same year at the inaugural Culture Cartel.
“We are thrilled to feature Rae in our upcoming Monsoon Patrol campaign. This marks the first time we are collaborating with a virtual personality. This partnership will be a landmark collaboration, pushing the envelope on what is possible when you combine fashion and technology,” a Monsoon Patrol spokesperson said.
Selected pieces from the new Monsoon Patrol collection will be available for pre-order at the third edition of the Culture Cartel, which will go fully digital this year.
The event will feature some of the biggest collections and brands from around the region.