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Photo credit: PHOTO CREDIT: YOUTH.SG/JUSTIN HUI

MADEinSG x National Youth Council 5-day creative challenge gives creative freelancers opportunities to do work and social good

The challenge was aimed at getting the creative community to make the best out of the circuit breaker period.

Nigel Chin


Published: 1 May 2020, 12:37 AM

The COVID-19 situation saw plenty of freelancers out of jobs because of disruptions to work.

With that in mind, Sinema, a consultancy and project management company focusing on film and media initiative, partnered with the National Youth Council to create a challenge for the media, arts, design and entertainment community in Singapore (MADEinSG).

The MADEinSG x National Youth Council (NYC) 5-day creative challenge was aimed at getting community to make the best out of the circuit breaker period by creating positive and useful COVID-19 messages for youths.

“We wanted to create a Creative Challenge because we notice that many creatives are missing work and we wanted to use this pilot round to encourage the creatives to continue to do work while doing social good at the same time,” said Sinema’s Nicholas Chee.

“Sinema has always been running initiatives for the film and media community, we wanted to create a creative challenge for the Creative and Cultural Professionals and Freelancers FB group because we notice that many creatives are missing work badly.”

In the #StayHomeForSG Poster category, Jessy Lee won the top prize of $600. Six other finalists in the poster category took home $200 each.

The entries were judged by Jackson Tan, a creative director at creative agency BLACK.

In the #StayHomeforSG Monologue category, Shrey Bhargava came out tops, winning $600 as well as a Zoom Q2n4K 4K Handy Video Recorder worth $310, courtesy of City Music Singapore. Nine other finalists took home $200 each.

The winning entry was chosen by Alvin Tan, an artistic director at The Necessary Stage.

Nicholas said: “Hopefully, the prize money supported by NYC can give them some temporary support.

“We hope to continue to do more of these creative challenges!”


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