The challenge was aimed at getting the creative community to make the best out of the circuit breaker period.
The COVID-19 situation saw plenty of freelancers out of jobs because of disruptions to work.
With that in mind, Sinema, a consultancy and project management company focusing on film and media initiative, partnered with the National Youth Council to create a challenge for the media, arts, design and entertainment community in Singapore (MADEinSG).
The MADEinSG x National Youth Council (NYC) 5-day creative challenge was aimed at getting community to make the best out of the circuit breaker period by creating positive and useful COVID-19 messages for youths.
“Sinema has always been running initiatives for the film and media community, we wanted to create a creative challenge for the Creative and Cultural Professionals and Freelancers FB group because we notice that many creatives are missing work badly.”
The entries were judged by Jackson Tan, a creative director at creative agency BLACK.
The winning entry was chosen by Alvin Tan, an artistic director at The Necessary Stage.
Nicholas said: “Hopefully, the prize money supported by NYC can give them some temporary support.
“We hope to continue to do more of these creative challenges!”
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