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Photo credit: LOVE, BONITO SINGAPORE

Love, Bonito reopening its 313@Somerset outlet on May 14

The refreshed store features more changing rooms and a community and education space for workshops and events.

Harshiyne Maran
Harshiyne Maran

Hidden talent: Knowing the lyrics to every High School Musical soundtrack by heart.


Published: 13 May 2022, 5:42 PM

Hues of pastel pink and tube lighting trim the front entrance of Love, Bonito’s 313@Somerset store, which has just gotten a fresh makeover and is set to officially reopen on May 14. 

At its reopening preview on Thursday (12 May), Youthopia got a chance to check out the revamped store. 

While there were no major changes in terms of the store’s layout, the true essence of its refresh lay in the little details. One such detail I noticed was a placard labeled The Staples on one of the racks, which I initially assumed indicated the collection’s name.

However, as I spied other placards labeled Loungewear & Intimates, Work and Embrace, I realised this was unlikely the name of its latest clothing line.

An attendant then explained that the placards indicated clothes appropriate for different phases and situations that a working woman would have to go through. 

Despite it not being the most eye-catching detail, the placards really made a difference as it made it more convenient to find clothes that were more age-appropriate, as the store caters to a wide range of age-groups. 

It also provided a more intimate shopping experience as I re-looked at the shelves with a new-found purpose, anticipating future phases of my life as I head to the workplace.

 

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The Staples (left) target Gen-Zs who are easing into workplaces for the first time, while Embrace (right) is a newly minted maternity wear collection targeting Millennials. PHOTO CREDIT: YOUTHOPIA/HARSHIYNE MARAN

 

Another thing I noticed that had been revamped as a part of the refresh is the fitting rooms. 

From the initial 10 fitting rooms, the store now has 14 rooms to accommodate more customers and reduce waiting times, especially with the weekend crowd. 

The furnishings of the fitting rooms truly won my heart, as I discovered that the rooms were optimised for customers to capture an aesthetic #ootd mirror selfie. 

 

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Empowering slogans emblazoned like “I’ve got this” and “Girls compete. Women empower” paired with an illuminating light strip gives off that ‘airbrush’ effect for a perfect shot. PHOTO CREDIT: YOUTHOPIA/OH JIA YI DENISE, LOVE BONITO SINGAPORE

 

At the back-end of the store lies the community and education space, designed to host events and installations. 

Utilising a modular retail concept (being able to deconstruct and reconstruct a space easily), the clothing racks that surround the space are moveable and this allows for flexibility to rearrange the space to fit any event. 

 

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While I was there, the event space was being used for a photoshoot, complete with a hair and makeup station. PHOTO CREDIT: YOUTHOPIA/HARSHIYNE MARAN

 

From the slogans in the dressing room, to the colourful tops and bottoms I browsed through, I found the store gave me some inspiration to try jazzing up my fashion sense, especially when it came to exploring more mature pieces as I enter new phases of my life. 

If you’re looking for a way to refresh your look, head over to Love, Bonito at level two 313@Somerset from May 14.


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