Local music studio launches online concert UNHEARD to raise funds for women’s charity

Here’s your chance to catch exclusive performances by female artists from all over the world while supporting underprivileged women in Singapore!

On Jul 18, Vine Music Studio, together with local label Where are the Fruits, will be hosting UNHEARD, an online charity show featuring exclusively female acts to raise funds for Daughters of Tomorrow.

UNHEARD will be streamed live on Facebook and Instagram, and features an exciting lineup of female singer-songwriters.

This includes Annette Lee, Miss Lou, Cheryl K, Eva Sita, Marian Carmel, Hien, HubbaBubbas, SLAYN, Noa Angell, Amni Musfirah and RENE, with special appearance from fitness entrepreneur Tyen Rasif.

Proceeds from the concert will go to Daughters of Tomorrow, a charity that helps low-income women regain confidence in themselves and gain a social support network.

“We really believe in the mission of Daughters of Tomorrow in empowering women through skills training so that they are better equipped to provide for their families. This is more valuable in the long-term to help them achieve financial independence,” said Rachel Lim, co-founder of Vine Music Studio.

“Many of the acts are actually friends of ours and they were really excited to participate in the concert when we approached them. All of them did this out of their own goodwill and they were very kind to lend their talent to be part of the show,” said the 26-year-old.

Vine Music Studio co-founders Rachel and Cherie Rui Min, 24, who graduated from Boston Conservatory at Berklee and Berklee College of Music respectively, lived in separate cities in the United States.

After returning to Singapore because of the virus, they were finally in the same place to launch their online studio together in late April.

They had always planned for their studio to hold online classes, but were unsure of the interest for online voice lessons. However, as the COVID-19 crisis unfolded, online lessons became the norm and they didn’t need to convince clients to have their lessons over video calls.

Rachel and Cherie are passionate about vocal coaching and believe in singing as a way to develop confidence in a person.

As two women in the music industry, they also wanted to use their platform to empower other women and give them opportunities.

“We have been very fortunate to be able to run our studio and actually get a very decent number of clients even though we just started,” said Rachel.

“This is a meaningful way we as women can show our unity, empathy and resilience, through this global collective action of female singer-songwriters using our art for a greater purpose,” said Cherie, who is also part of the music duo SLAYN who will be performing in the concert.

Tune into the concert livestream on Facebook and Instagram on Jul 18 at 9pm. You can also support the cause here.