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Local fashion brands to check out for your stay-at-home Hari Raya

Get into the Hari Raya spirit with modest and modern pieces from these six home-grown brands.

Anis Nabilah

Published: 8 May 2020, 9:44 PM

Hari Raya is a time when Muslims adorn their best clothes and smiles to visit family and friends and ask for forgiveness.

With the circuit breaker still in full effect during Hari Raya this year (May 24), should we still dress up?

We’ve put together a list of local fashion brands selling Hari Raya outfits if you do decide to change into something more festive.

1. Elda

With muted tones and simple designs, Elda boasts contemporary wardrobe essentials for women while ensuring their brand produces zero waste.

Last March, they launched their eight-piece Eid 2020 collection, Sahra.

The pieces from Sahra are made from linen, a cooling material, so you won’t feel too warm in our humid weather.

The Thar Ikat Dress in Olive ($139), is made from linen and has an intricate tie detailing. PHOTO CREDITS: ELDA’S WEBSITE

The Maya Kaftan Kurung ($149) is available in two colours, Midnight Blue (above) and Terracotta. PHOTO CREDITS: ELDA’S WEBSITE

Where to find them: Website, Instagram, Facebook
Sizes available: S to XL
Price range: From $139 to $149

2. HAFIZAH GHAZALI

After graduating from LASALLE College of the Arts, the 28-year-old designer launched her label as a pilot experiment in 2015. Since then, Hafizah Ghazali and her business partner, Nurul, have been working towards making the brand more sustainable with slow fashion.

Their Eid 2020 collection consists of five pieces with modern takes on traditional Malay silhouettes like baju kebaya and baju kurung.

The fashion label also contributes a percentage of every purchase towards small-scale reforestation efforts in Sumatra.

The Alaia ($160.80), a two-piece modern baju kurung, is made from crepe fabric and has a detachable waist-tie. PHOTO CREDITS: HAFIZAH GHAZALI’S WEBSITE

Sofea ($139.70) features a salmon-pink top with a V-neckline paired with a front-pleated, straight-cut skirt. PHOTO CREDITS: HAFIZAH GHAZALI’S WEBSITE

Where to find them: Website, Instagram, Facebook
Sizes available: S to XXL
Price range: From $139.70 to $160.80

3. Katt Ibrahim

With its loud colours and bold prints, you’re sure to make a statement when you wear one of Katt Ibrahim’s pieces.

Her Hari Raya 2020 Collection boasts designs such as the Kebaya, the Pahang and the Lisa. Some designs are available in different fabrics.

The Pahang Floral Batik ($159) print is Katt Ibrahim’s reinterpretation of traditional batik. PHOTO CREDITS: KATT IBRAHIM OFFICIAL’S INSTAGRAM

Katt Ibrahim will be releasing a new design, the Printed Pink Lisa, on her website today (May 8) at 3pm. PHOTO CREDITS: KATT IBRAHIM OFFICIAL’S INSTAGRAM

Where to find them: Website, Instagram
Sizes available: XS to XXXL
Price range: From $119 to $159

4. LINAOTH

If Lina Osman were alive in the 80s, she would have made her Eid 2020 Collection pieces for her mother.

The collection comprises five sets, which were cut and sewn from scratch by a small group of tailors in Indonesia.

While Sets 01, 02 and 03 are currently sold out, you can check out Set 04 below.

Set 04 ($198) features a bright yellow crepe dress and a textured wrap skirt. PHOTO CREDITS: LINA OTH’S WEBSITE

The sold-out Set 03 features a slim-fit top with 80s puffed sleeves paired with a leopard print skirt which has a panel of overlapped batik. PHOTO CREDITS: LINAOTH’S WEBSITE

Check out Lina Osman’s Instagram page to find out how you can style her Eid collection for other occasions besides Hari Raya.

Where to find them: Website, Instagram
Sizes available: S to L
Price range: $198

5. Seventy Odd Branches

This is Seventy Odd Branches’ take on celebrating festivities in the solace of our homes.

Their Eid collection, launching on May 11, will feature two looks: Hanne and Edith. Both looks are inspired by all things pastel and dainty. Think wispy silhouettes and silky ribbons.

Edith is a one-piece dress priced at $89.90. PHOTO CREDITS: SEVENTY ODD BRANCHES

Where to find them: Website, Instagram, Facebook
Sizes available: S to XL
Price range: From $79.90 to $89.90

6. whitedahliaco.

Unlike the other brands on this list, this homegrown brand may not have an Eid collection, but customers have turned to their minimalist modest wear as an alternative to flashy ensembles.

Their latest collection, Kami, features six all-black looks. Two of them, the Tabah and Tenang set, consist of a skirt and top. If you’re into the minimalist look, I think either set can be an option for your next baju kurung.

The Tenang set ($89.90), made out of polyester toyobo, is a top and skirt ensemble. PHOTO CREDITS: WHITEDAHLIACO.’S WEBSITE

Tabah ($89.90) features an A-line top with kimono sleeves and an A-line wrap skirt, both in a breathable baby terry knit material. PHOTO CREDITS: WHITEDAHLIACO.’S WEBSITE

Where to find them: Website, Instagram, Facebook
Sizes available: S to XL
Price range: From $49.90 to $89.90

We may be unable to visit family and friends this year due to the circuit breaker, but we can still meet virtually to ask for forgiveness and show off our first day Hari Raya outfits.

So, wear your Hari Raya outfits at home and take some photos to get yourself in the festive spirit!