Photo credit: MIGHTY JAXX

Local company Mighty Jaxx launches new hyper-casual game aimed at collectors

Titled ‘Nubbies: Sesame Street’, the game aims to rejuvenate the local collecting scene by bringing collectables to life.

Jeremy Na

Just like that Khalid song, Young, dumb and broke. Ok maybe not dumb but definitely the other two.

Published: 31 March 2021, 10:09 AM

Fans of Mighty Jaxx’s whimsical figurines as well as Sesame Street will have a new “phygital” series to collect.

Some of us who are old enough may remember carrying around digital pet keychains, feeding and taking care of them on the way to school.

Designer brand Mighty Jaxx is carrying this decades-old concept into 2021, with the help of augmented reality (AR) magic, smartphones and the Sesame Street Gang.

On top of displaying your favourite Sesame Street characters on a shelf, the physical collectables can be scanned and “invited” into a digital home in a smartphone app.

As users amass more figurines, Sesame Street characters populate the playroom, allowing players to feed and take care of them on the go.

Characters include the ever-popular Elmo, Big Bird and Cookie Monster. 

Along with the regular collectables, some “rare” and “ultra-rare” colourways are also up for grabs.


The cutesy art style is reminiscent of old Facebook games like Pet Society. IMAGE CREDIT: MIGHTY JAXX


Collectors can cop them at $8.99 USD (S$12) for a physical blind box containing a figurine.

Jackson Aw, founder and CEO of Mighty Jaxx said both collectors and non-collectors can bond over a shared love of nostalgic characters.

He said: “The iconic Sesame Street characters were really the perfect brand for us to start out with.”

This reimagination of the physical collectables industry looks to be just the start, with the company aiming to create a 360-degree experience for different gaming fandoms.

Mighty Jaxx said future digital concepts may employ the use of live AR, on top of interactive installations and downloadable social content.

It seems that this may just be the future of collectables. 

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