Liverpool FC extends partnership with Singapore’s premier football store Weston Corp

English football club Liverpool FC have announced a five-year extension of their partnership with Singapore’s premier football store Weston Corp in a Facebook post on Jul 8.

Weston Corp serves as the Red’s official retail partner in Singapore and opened its first official Liverpool concept store at Bugis Junction in 2020.

Its second store, located at Queensway Shopping Centre, was opened in the following year. It also houses an exclusive ‘fan cave’ area that displays a wide collection of Liverpool merchandise.

Both concept stores sell a full range of replica kits as well as authentic Liverpool FC apparel and fashion accessories.

Apart from its two physical stores, Weston Corp also collaborated with the Premier League giants to launch an online store which similarly sells official Liverpool merchandise.

Mike Cox, senior vice president for merchandising at Liverpool FC, said: “It’s great to continue working with Weston Corporation. We have a growing fanbase in Singapore and working with Weston Corporation we can offer fans exclusive club merchandise on a local level.” 

Rajbir Chopra, sales director at Weston Corp, added: “Weston Corp is a key player in the football and sports retail industry in Asia, and we are excited to be offered the opportunity to extend our current retail relationship with Liverpool FC, and the opportunity to bring both official merchandise and the Anfield experience to the fans in Singapore”.