Lego celebrates 90th anniversary with VivoCity pop-up store from Jun 10
There are also in-store promotions across all Lego stores and selected department stores islandwide.
In celebration of its 90th anniversary, Lego will open a pop-up store at VivoCity from Jun 10 to 19.
The pop-up store will be located at Level 1, East Court 1, and fans are invited to share their creative ideas and well wishes for the future on a giant message board. They can redeem a Lego minifigure when they take a photo with their creation and share it on social media.
There will also be a play area where fans can build their own Lego creations. Builders can take inspiration from a diorama display at the event space, where other fan creations will be placed.
Additionally, there will be a photobooth backdrop featuring a rainbow arch with Lego minifigures for visitors to take pictures.
Customers who meet minimum purchase requirements can redeem free gifts, which include a limited edition Cars set, a 90th anniversary water bottle and a Tropical Parrot set. The last two gifts are only applicable to the VivoCity pop-up store where the message board event is held.
To commemorate the brand’s long history, Lego has also released a Lego Classic 90 Years of Play set with 1,100 Lego pieces.
For its anniversary, Lego is emphasising its long-term commitment to strengthen family values through the power of play.
“Whether it is 1932, 2022 or on our 100th anniversary in 2032, we strive to continue this legacy by helping all families, wherever they are in the world, to play well,” said Lego Group chairman Thomas Kirk Kristiansen.