Lacoste and Minecraft to collaborate, collection drops on Apr 15

Calling all Minecrafters, mark your calendars! Come Apr 15, the Lacoste x Minecraft collection will launch in Singapore.

Starting from $59, this 35-piece collection comprises tops, bottoms, innerwear, sportswear and accessories and will retail in all Lacoste stores across the island. 

First released in Paris last month, the collection has been headlined by avid gamers Mari Takeshi (@atomicmari), Shelby Grace (@shubble), Broky Brawk (@brokybrawks), and Scott Major (@scottmajor1995).

As part of the collection the Lacoste logo has been redesigned into a pixelated crocodile by the Minecraft Creative Studio.

In addition, to celebrate the launch of the apparel line, Scott Major, an ambassador for the campaign, has also developed the “Croco Island Map”, a Minecraft game world inspired by the world of Lacoste.

Access to the Croco Island Map is free for all players around the world.

Fans can purchase the collection at Lacoste outlets in 313@Somerset, Jewel, The Paragon, VivoCity and Wisma Atria.