KFC releases streetwear in collaboration with Amos Ananda
The collection includes items like a tote bag, a hoodie, and even a hawaiian shirt.
KFC is releasing an exclusive streetwear capsule collection to celebrate National Day.
Titled STATE: ORIGINAL, the collection is a collaboration with local fashion designer Amos Ananda, also known as Amos Yeo, and comprises 11 apparels and accessories themed around KFC’s “Always Original” branding.
The streetwear collection follows the KFC colour scheme of red and white, and dons the classic colonel sanders logo.
With the KFC face masks a hit, KFC saw an opportunity to provide a local designer with a platform for their projects and Amos seemed like the perfect candidate.
KFC said that they chose Amos for the collaboration as he stood out “because of his work ethic, passion, style and above all, his originality”.
Amos’ streetwear business hadn’t been doing so well. In order to get by, he started a home-based business selling deep-fried prawn fritters, until KFC stepped in.
Amos said: “During this pandemic, the KFC x AMOS ANANDA collection allowed me to pursue my passion – it felt amazing designing streetwear again. I hope our friends and fans will enjoy this collection as much as I do!”
Pre-orders for the collection start on Monday (Aug 9), while stocks last.