Photo credit: NEX

ISETAN’s Sakura Matsuri Fair to run till Mar 26; features authentic Japanese food, groceries

Shoppers can expect various dishes such as skewers, sweet food and treats, street food, and premium fresh produce from 33 renowned brands.

Dini Qistina Binte Ali

Published: 16 March 2023, 6:33 PM

The ISETAN Sakura Matsuri fair will run from now till Mar 26 at NEX Atrium Level 1.  Visitors can expect “authentic but affordable” Japanese dishes such as skewers, sweet food and treats, street food, and premium fresh produce from 33 renowned brands.

Some of these include Tsukiji Unagi Shokudo, famous for its unagi; Higo Marunoya, known for its award-winning karaage; and Fruits Café TOKIO’s fruits and desserts.

The fair features fried foods such as Mitamura’s croquettes, which are deep-fried rolls with a crispy golden brown outer skin that encases a meaty potato filling. It is priced at $3.50 per piece. 


Korokke (Mitamura) is a Japanese deep-fried yōshoku dish originally related to a French dish, the croquette. PHOTO CREDIT: NEX


Ijima Shoten boasts its deep fried and braised seafood from Kumamoto prefecture using batter and sauce made from their own original recipes. Its price range is from $8.50 to $9.50. 

Apart from that, the fair offers sweet and chewy treats. Visitors can purchase the Yakimono Club’s Dango, a festival favourite, for $3 per stick. 

The brand also has mini traditional Taiyaki, a fish-shaped pastry, that costs from $9 to $17. There is an option to mix and match between eight different types of fillings for the Taiyaki.


Yakimono Club’s Dango (left) and Mini Taiyaki (right). The pink, white and green colours of the Dango represent the spring bloom, the last snow as well as new growth. PHOTO CREDIT: NEX


Premium Japanese groceries are also available at the fair. One example is Takazawa Jozo’s Kaga Miso ($15), an additive-free miso made with matured rice malt. Another item is Ajino Hyoshiro’s Hyoshiro Dashi ($35) a pouched soup stock made from a blend of traditional Japanese seasoning and carefully selected domestic ingredients.


Takazawa Jozo’s Kaga Miso (left) and Ajino Hyoshiro’s Hyoshiro Dashi (right). PHOTO CREDIT: NEX


Other Japanese vendors at the fair include Eiwa, a brand selling Japanese condiments such as furikake; My Mignon, which offers healthy desserts; and Keisukeya which is known for its signature warabi mochi, a sweet treat that is highly popular in Japan.

The fair’s operating hours are from 10.30am to 9pm on Sunday to Thursday, and 10.30am to 9.30pm on Friday and Saturday. The event will run from 10.30am to 8pm on the last day. 

More information on ISETAN’s Sakura Matsuri Fair and its food options can be found on NEX’s official website and Facebook

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