IKEA catalogue to be discontinued after 70 years
The final edition of the IKEA Catalogue will be available in stores or online.
It is time to say “hej då” to the IKEA catalogue after 70 years as the company moves to become more digital, in line with changing consumer needs.
The company made the announcement through a video uploaded to Facebook on Dec 7:
IKEA Catalogue | After 70 years, we're turning the page.
Our vision has always been to create a better everyday life for the many people. The IKEA catalogue has been a big part of our presence in Singapore and we were there for a lot of your firsts. First job. First home. First baby. Now it's time to say goodbye to the catalogue as we embark on our next journey filled with new firsts. We thank all our catalogue fans for your enthusiasm over the last 42 years in Singapore. If you wish to get your hands on our final edition of the IKEA Catalogue, these are still current, and available in our stores or at IKEA.sg/catalogue today.Posted by IKEA on Sunday, December 6, 2020
Publication of the catalogue started in 1951, and 285,000 copies were produced at that time. This year’s final issue will have a print run of 40 million copies.
The Ikea catalogue goes out to over 180 million people in 29 different languages yearly, making it a mainstay of many homes around the world.
Singapore’s third IKEA store is set to open in 2021 and will be located at Jem shopping mall in Jurong.