Gentle Monster to hold Jentle Garden pop-up at ION Orchard from Mar 21 to Apr 3

With the unveiling of ‘Jentle Garden’, a collaborative campaign with K-pop sensation Jennie Kim, futuristic eyewear brand Gentle Monster announced that it will be hosting pop-ups in five cities – namely Seoul, Shanghai, Los Angeles, Hong Kong, and Singapore.

The pop-up in Singapore, which will recreate a gorgeous village scenery envisioned by Jennie, is set to run from Mar 21 to Apr 3 at ION Orchard, Level 1 Atrium.

Besides having access to the full eyewear collection which was released worldwide on Mar 10, visitors can also purchase custom-designed ‘Jentle Garden’ masks and flowers.

Exclusive package ‘FRUITS OF PARADISE’, which includes seven eyewear pieces selected by Jennie, complete with the star’s autograph on the box, will also be available for purchase at $3,253. As packages are limited in quantity, it’s while stocks last.

The pop-up will be located at L1 Atrium, ION Orchard, 2 Orchard Turn, Singapore 238801 and will run from Mar 21 to Apr 3, from 10am to 10pm daily.

This pop-up is the second chapter of the ‘Jentle Garden’ campaign.

Previously, the eyewear brand launched a mobile game titled ‘Jentle Garden’ whereby players create their own flower garden together with a mini Jennie.