Five brands to look out for at Culture Cartel 2020

With Singapore’s biggest street festival just around the corner, we feature some prominent brands that will be making an appearance.

Phoon Jia Hui

Jack of all trades, master of drinking boba milk tea.

Published: 16 November 2020, 6:01 PM

The third edition of the Culture Cartel will take place on Dec 5 and while it will be done virtually, it is still something for hypebeasts to look forward to. 

Here are five brands you can look out for. 


Started from scratch by sneaker artist Mark Ong in 2003, SBTG customises sneakers before they are sold to sneaker fans worldwide. 

While SBTG’s range has since expanded to include other apparel and small leather goods, they are still best known for their sneaker customisation.

During Culture Cartel, a global reveal of the Monsoon Patrol Asics Gel Lyte 3 by SBTG x Limited Edt will take place, so do keep a lookout for that. The limited edition sneaker was released in Asia in 2019.


You aren’t a toy collector if you do not know Mighty Jaxx. PHOTO CREDIT: FACEBOOK/MIGHTY JAXX


Based in Singapore and Shanghai, Mighty Jaxx is an award-winning design studio that focuses on 3D design for art collectibles. 

Since its inception in 2012, they have produced over a thousand designs and delivered hundreds of thousands of products to collectors all around the world. They have also worked with illustrious brands like DC Comics, Cartoon Network, New Balance and more.


Bigboy Cheng with his sneaker collection in the background. PHOTO CREDIT: FACEBOOK/DJ BIGBOY CHENG


Bigboy Cheng is a footwear collector based in the Philippines with arguably one of the biggest sneakers, art and toy collections in Southeast Asia. In 2019, he had over 700 pairs of shoes in his collection!

Apart from being a sneakerhead, he is also a DJ and the owner of Secret Fresh and Ronac Art Center, a museum where he showcases his impressive collection of some of the rarest and most sought-after collectibles. 


Limited Edt carries one of the largest range of sneakers in Singapore. PHOTO CREDIT: FACEBOOK/LIMITED EDT 


Founded by Mandeep Chopra, Limited Edt is Singapore’s leading sneaker boutique and one that caters to the needs and wants of the sneaker-wearing community. 

With branches located islandwide, each of them offer a different concept and stocks a wide range of lifestyle and sports footwear from brands such as Adidas, Nike, Puma, Vans and more for sneaker enthusiasts to choose from.


Jeffry Jouw or Jejouw, is the Chief Marketing Officer of USS Feed. PHOTO CREDIT: CULTURE CARTEL 


Another one for the sneakerheads out there. 

Nicknamed Jejouw, Jeffry Jouw caught sneaker fever while studying in the United States which led to the launch of sneaker lovers’ community Urban Sneaker Society in 2017. 

He later became Chief Marketing Officer of USS Feed, a platform that shares the latest fashion and streetwear news. It also hosts the successful annual Urban Sneaker Society event, which aims to celebrate sneakers and help local footwear brands.

You can follow him on Instagram here.

For a full list of participating brands at Culture Cartel, click here.

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