First Singapore-brewed hard seltzer launches with 3 flavours

Each Joe’s Seltzer case contains 24 bottles and starts at $96.

Benjamin Chew

Only drinks bubble tea with 100% sugar.

Published: 13 October 2022, 5:16 PM

Singapore’s first locally brewed hard seltzer has been launched and is now available in three flavours – Lime, Peach and Grapefruit. Named Joe’s Seltzer, the beverage is produced by local brewery Trouble Brewing.

Joe’s Seltzer is brewed and fermented with champagne yeast and 100 per cent organic Blue Weber agave, which is a plant-based sweetener with a low glycaemic index. This makes Joe’s Seltzer a sugar-free beverage, compared to usual hard seltzers which use sugar as a main ingredient.

The drinks are also fermented to 4.8 per cent alcohol by volume (ABV).

The three seltzer flavours can be purchased separately at a promotional price of $96 per case. One case contains 24 bottles, and each bottle holds up to 330ml of hard seltzer. Trouble Brewing also offers the option of a mixed case at a price of $100.


Eight bottles of each seltzer flavour are included in a mixed case. The drink is gluten-free and contains 94 kilocalories. PHOTO CREDIT: TROUBLE BREWING


Same-day island-wide delivery is available for orders placed before 5pm from Sundays to Wednesdays and 7pm from Thursdays to Saturdays. Free delivery will be provided for orders above $60.

Orders can be placed online on Trouble Brewing’s website.

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