The launch of Apple’s new iPad, iPad Mini and Apple Watch were also announced.
Apple has announced the launch of the brand new iPhone 13 on Tuesday (Wednesday, Sep 15, Singapore time).
The brand is never short on reinventing and improving their products, as the new iPhone 13 models have a more powerful camera system, an even brighter OLED display, along with the world’s fastest smartphone chip.
The display of all four iPhone 13 models have rounded corners within a standard rectangle, with a sleek, flat-edged design. They have been re-architectured under the hood for a bigger battery, are splash, water and dust resistant, have a super retina XDR display, faster 5G speed, and come with an A15 bionic chip.
The A15 bionic chip is said to have the fastest CPU and GPU, as well as a new 16-core neural engine. This chip helps improve graphics performance, optimise battery power, elevate camera qualities, and protect one’s privacy.
Alongside the introduction of four new iPhone 13 models is the updated Apple Watch Series 7 and the new iPad and iPad Mini.
The iPhone 13 has a 6.1-inch screen and starts off at S$1,299, available in 128GB, 256GB and 512GB. It has a ceramic shield front, glass back and aluminum design.
Upon first glance at the iPhone 13, the most distinctive difference it has from Apple’s past iPhone models is probably the diagonal dual 12MP cameras on the back of the phone — wide and ultra-wide cameras.
The new ultra-wide camera enhances photos and videos taken in the dark by capturing 47 per cent more light and revealing more detail in dark areas. The added sensor-shift optical image stabilisation helps keep shots steady.
A new video mode also has been added to all the iPhone 13 models: Cinematic mode. It automatically creates depth effects and focus transitions by anticipating when a new subject is entering the scene, shifting focus when they do.
Capable of up to 19 hours of video playback, the iPhone 13 has 2.5 hours more battery life than the iPhone 12.
With similar design and tech specs as the iPhone 13, the lighter iPhone 13 Mini has a 5.4-inch screen, with the lowest price coming in at S$1,149. It is available in 128GB, 256GB and 512GB.
Capable of up to 17 hours of video playback, the iPhone 13 has 1.5 hours more battery life than the iPhone 12.
The iPhone 13 Pro models are said to be for users who want the best of the best. With three cameras on the back instead of two, it provides wide, ultra-wide and telephoto cameras.
The 6.1-inch iPhone 13 Pro starts its prices at S$1,649, available in 128GB, 256GB, 512GB and 1TB — the first iPhone to have a terabyte of storage.
Both the iPhone 13 Pro and iPhone 13 Pro Max have a ceramic shield front, textured matt glass back and stainless steel design.
Made for low light, the wide camera captures up to 2.2 times more light, the ultra-wide captures 92 per cent more light, and the telephoto camera now has night mode too.
With 1.5h more battery life than the iPhone 12 Pro, the iPhone 13 Pro has up to 22 hours worth of video playback.
The heavier iPhone 13 Pro Max has a 6.7-inch screen, with prices starting from S$1,799. Similar to the iPhone 13 Pro, it’s also available in 128GB, 256GB, 512GB and 1TB.
With up to 28 hours of video playback, the iPhone 13 Pro Max can last 2.5 hours longer than the iPhone 12 Pro Max.
Apart from phones, tablets have also become an additional salient part in many of our daily lives. With an A13 bionic chip for 20 per cent faster performance, Apple has upgraded the iPad and iPad Mini.
They are reportedly three times faster than the chromebook and six times faster than an android tablet. With the new 12MP ultra-wide front camera and Centre Stage mode, video calls on the iPad can be more engaging as the camera automatically pans to keep one’s profile centred in the frame, expanding or zooming in when others join or leave the frame.
The new iPad has a 10.2-inch retina display and starts at S$499. It has a lightning connector, 4G LTE connectivity, and works with Apple Pencil (1st generation) and smart keyboard. Available colours are silver and space grey.
The new iPad Mini has a 8.3-inch liquid retina display and starts at S$749. It has a USB-C connector, 5G connectivity, and works with Apple Pencil (2nd generation) and bluetooth keyboards. Colours it comes in include space grey, starlight, pink, and purple.
Both the iPad and iPad Mini are available in 64GB and 256GB.
The new Apple Watch is said to be the most durable Apple Watch being crack, dust and water resistant, with the largest, most advanced display yet; including a new fall detection feature.
The Apple Watch Series 7 is 70 per cent brighter indoors, has 18 hours worth of battery life, and has 33 per cent faster charging, taking only 45 minutes to go from zero to 80 per cent. There are new watch faces, a full keyboard for texts, and buttons have been redesigned for ease of tapping.
Prices begin at S$536. It is available in five new aluminium colours: green, blue, red, starlight and midnight.
Pre-orders for the iPhone 13 models begin this Friday (Sep 17) at 8pm and sales begin on Sep 24. The new iPad and iPad Mini are currently available for pre-order, but sales will only begin on Sep 24.
Official dates for the purchase of Apple Watch Series 7 have not been released, and will be available later this year.
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