Coca-Cola releases new flavour in collaboration with Grammy-nominated DJ Marshmello

Grammy-nominated DJ Marshmello has just collaborated with Coca-Cola to release a new remix.

This creation, however, does not come in the form of music. Instead, it is a new limited edition flavour of the soft drink.

Marshmello’s limited edition Coca-Cola infuses his favourite flavours – strawberry and watermelon – into the Coca-Cola drink. The drink comes in the Zero Sugar version.

The is the brand’s first-ever beverage co-created with an artiste. Marshmello called the new flavour a “vibey mix” of his personal favourite flavours and hopes that “fans love it too”.

The limited edition collectible Coca-Cola cans are covered in striking black and white visuals to pay homage to Marshmello’s signature aesthetics.

Found on each can is a QR code for buyers to scan with using their mobile devices. The QR code will bring them to the Coca-Cola’s Creations hub.

Here users can engage in an interactive experience where their facial expressions create digital art or simply purchase the beverage.

To enjoy the digital interactive experience, users can click “Launch” under the “Ready For A Feeling That Lasts Forever?” segment. This will display another QR code for them to scan.

Scanning this onscreen QR code which will bring users to the interactive site. Users will see an interactive “blob” floating above some water, housed in a cylindrical shaped interior.

Using the phone’s camera, the site tracks the user’s face while Marshmello and Khalid’s Numb plays in the background.

Depending on the user’s facial expressions, the “blob” will change in number, form and colour. 

At the end of the song, a small video of the blob’s various changes throughout the song will be created for users to share or download.

Users can also see previous creations and interactive elements from other collaborators on the Coca-Cola Creation site.

The limited edition drink is available at major supermarkets, convenience stores and e-commerce platforms.