Coca-Cola partners with 7-Eleven for its first concept store in Singapore

The two-storey 7-Eleven X Coca-Cola crossover store in Raffles Place allows customers to relax and refresh with their exuberant setting.

Ardini Insyirah

All smiles and giggles especially when there’s music.

Published: 16 September 2020, 12:57 PM

Calling all Coca-Cola fans! You wouldn’t want to miss the brand’s first concept store in Singapore!

The Coca-Cola X 7-Eleven crossover store, located at the House of Eden in Raffles Place and designed in Coca-Cola’s iconic shade of red, is now open, the companies announced in a press release on Wednesday (Sep 16).

The concept store aims to help its customer to “relax and refresh” with a vibrant environment that provides plenty of photo-opportunities for your Instagram posts.

As you enter the two-level store, prepare to be greeted by a giant Coca-Cola Splash Tree and a Nostalgic Zone where you can find their famous coolers and vintage wooden crates.


The Coca-Cola Splash Tree at the entrance of the concept store. PHOTO CREDIT: COCA-COLA


On the second floor, a customised 7-Eleven X Coca-Cola Pit-stop wall pays tribute to everything ‘Uniquely Singapore’, from familiar Singaporean phrases to popular landmarks. The eclectic mural also features 7-Eleven specialties like Mr Softee, Slurpees and 7Cafe.

The Chilling and Pit-Stop area, also at the second floor, allows customers to unwind and charging points are provided.


The Chilling and Pit-Stop area with customised designs on the wall panels. PHOTO CREDIT: COCA-COLA


If you are looking for something more entertaining, you can also challenge your friends at two special claw machines in the Gift Catcher Zone.

Participants stand a chance to win 7-Eleven and Coca-Cola prizes that are updated regularly to offer new fresh and new incentives. Prizes include foldable bikes, 20-inch luggages, and picnic tables.

Cut outs of polar bears, Coca-Cola bottles and the unique lighting on the second floor offer the perfect opportunity to capture some fun snapshots for visitors.


The perfect spot to take photos with your friends. PHOTO CREDIT: COCA-COLA


“This is our way of not only giving customers meaningful experiences that cannot be replaced, but also, inspiring them,” said Chris Tan, commercial director of Coca-Cola Singapore Beverages.

7-Eleven will also be launching their fresh and hot chicken selections at the store, ranging from 50-cent nuggets to $1.50 chicken cutlets and drumsticks.

Visitors can also find a special range of baked goods ranging from $1.80 to $4.50. These delectables include butter croissants, tomato cheese tarts, angus beef pies and citrus madeleines.

With the purchase of any four Coca-Cola 500ml bottles in a single receipt, customers will receive a limited-edition Coca-Cola tumbler. The promotion is only available at the 7-Eleven X Coca-Cola crossover store and valid till 30 September 2020, while stock lasts.

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