Photo credit: BREADTALK

BreadTalk to offer exclusive anniversary discounts in July; vouchers, merchandise also up for grabs

New additions of breads are also available throughout July.

Kelly Chin

Gets emotionally attached to fictional characters.

Published: 27 June 2023, 6:01 PM

Customers can look forward to vouchers, exclusive promotions, new confectionaries and limited merchandise at BreadTalk outlets islandwide for its 23rd anniversary from Jul 1 to 31.

From Jul 1 to 8, Chiffon Cakes are available at $3.50 each (U.P. $4.50). Two Chiffon Cakes can be bought at $8 from Jul 9 to 31. Marble buns are priced at $5 for two packets of five from Jul 1 to 16.

BreadTalk’s range of Flosss buns are also available at six for $10 from Jul 25 to 31.

Throughout July, steamed cakes (choice of Marble Steam Cake, Orange Steam Cake, Strawberry Steam Cake, Angel Cake and Banana Cake) are available at three for $4, muffins (choice of Chocolate, Raisins and Blueberry) for $1 each, assorted puddings (choice of Caramel Pudding, Dark Chocolate Pudding and Mango Pudding) at $9 for three, and two beverages (choice of Oatside and Ito En) for $3.

Customers can also enjoy a 1-for-1 promotion for the Palmier French Pastry ($8), Earl Grey Palmier French Pastry ($10.80) and White Chocolate Sandwich Cookie ($10.80) from Jul 1 to 31.


The Palmier French Pastries are a butterfly-shaped flaky and buttery pastry. PHOTO CREDIT: BREADTALK


Collaborating with OCBC Bank, customers can enjoy $2 off their purchases with a minimum spend of $15 when they pay with any OCBC Credit or Debit Card, or Scan & Pay via the OCBC Digital app, on weekends from 1 to 31 July 2023.

Instagram users are also invited to take a photo with the Song Song Mascot that can be found at 13 selected outlets to stand a chance to win $50 cash vouchers by posting the picture on Instagram with #Celebrating23 and tagging @breadtalksg.

The standees can be found at the Vivocity, Westgate, Causeway Point, BreadTalk IHQ, Junction 8, Toa Payoh, Northpoint City, Novena Square, NEX, Tampines Mall, Chinatown Point, Jurong Point and Paya Lebar Quarter outlets.

In collaboration with Funclaw, BreadTalk customers can also stand a chance to win $100 BreadTalk vouchers and 188 Funclaw tokens when they participate in the social media contest and giveaway in July.

Additionally, customers can catch their own mini Song Song plushie at any of the 19 BreadTalk Funclaw outlets. The plushie comes with a tag for discounts on selected cakes and cookies to be redeemed from Jul 1 to Dec 31.

The participating outlets are Bedok Mall, Plaza Singapura, Waterway Point, Jurong Point, Compass One, Seletar Mall, West Mall, Hillion Mall, Bugis Junction, Bugis Plus, White Sands, Paya Lebar Quarter, Jewel Changi Airport, Causeway Point, BreadTalk IHQ, Northpoint City, Takashimaya Square, AMK Hub and 18 Taiseng.


The mini Song Song plushie features an iconic ‘floss’ hairstyle. PHOTO CREDIT: BREADTALK


The plushie is also available for sale at all BreadTalk outlets in limited quantities. 

New additions of breads are also available throughout July. These include two new offerings of the European-style breads, Flaxseed Bread and Cocoa Chip Bread. Customers can buy the bread at $1 each from Jul 1 to 16. 

BreadTalk is also adding the new Kopimisu Kopi to the box cake collection. Customers can purchase two box cakes at a promotional price of $16.

The Angel Cake and Banana Cake slices ($1.80 each) will be introduced, as well as the Chocolate Light Cheesecake to join the already existing Japan Light Cheesecake. Customers can enjoy each cheesecake at the promotional price of $10 from Jul 1 to 31.


The Chocolate Light Cheesecake features a cacao-enriched rendition of the Japanese cheesecake. PHOTO CREDIT: BREADTALK


Customers can enjoy pastries from Thye Moh Chan, a renowned traditional Teochew bakery at $7.80 per box with any purchase. This includes the Gula Melaka Pineapple Pastry and Thye Moh Chan Walnut Cookie.

More information on the promotions can be found on BreadTalk’s Instagram and Facebook.

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