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BreadTalk to launch new menu items, promotions for its anniversary in October

The bakery sold more than 1.3 million Flosss buns over the years, and will have special promotions for the iconic bun too.

Benjamin Chew

Only drinks bubble tea with 100% sugar.

Published: 22 September 2022, 7:24 PM

BreadTalk will celebrate its 22nd anniversary this October with a month of special promotions and exclusive anniversary products.

First gaining fame with their iconic Flosss buns, BreadTalk went on to sell more than 1.3 million of them over the years.

To honour the bakery’s top selling product, it will release special promotions for these buns. Two Seasonal Flosss variations will be made available from Oct 1 to 16, and customers can purchase six Flosss buns for $9.

Flosss-cereal-curry-fire-original-flavours — The Cereal and Curry Flosss flavours will be available along with the original and Fire Flosss buns in October. PHOTO CREDIT: BREADTALK

Another special deal will allow you to mix and match seven buns for $10 from a selection of 24 options. The buns in this promotion range from new releases to best-sellers like the Sausage Standard.

New menu items and signature products will be sold at BreadTalk outlets island-wide as part of the Bready to Party campaign, including returning favourites like the Snow White Roll ($10).

Four flavours of BreadTalk’s signature Heavenly cakes will also be available, namely Chantilly, Dark Forest, Mangococo and Matcha at $8.80 each.

There will be four new additions to the bread menu, namely the Pizza Coin, Lemon Puff, Tuna Puff and Nut for Sale, and three new additions to their cookie selection. There will also be a special one-for-one promotion on any of the cookies for the entire month of October.

Thai-Milk-Song-Cookie — The three new cookie additions are the Thai Milk Tea Song Song Cookie ($8), Earl Grey Palmier French Pastry ($8) and White Chocolate Sandwich Cookie ($10.80). PHOTO CREDIT: BREADTALK

Additionally, there will be two flash deals for BreadTalk’s Chiffon Cake going at $3 and donuts (Sugar and Rainbow) going for $1 from Oct 1 to 8 and Oct 9 to 16 respectively.

Exclusive tote bags featuring BreadTalk’s Song Song & Friends mascots will be given for free with a minimum of $15 spent in a single receipt at all BreadTalk outlets.

Specially designed Song Song Game Cards can be collected as part of a unique game whenever you make purchases at any BreadTalk outlet. These cards can be redeemed for BreadTalk cash vouchers.

What’s a celebration without games? 🎊Put your game face on with our exclusive Song Song game cards, featuring our beloved mascots and all-time favourite buns! Stay tuned and learn how to score this party favour from us! #BreadTalk #BreadTalkSG #BreadytoParty
Posted by BreadTalk® Singapore on Tuesday, 20 September 2022

BreadTalk’s Facebook and Instagram accounts will also run contests where you can win All You Can Stack Bread Buffets or $50 BreadTalk gift cards by posting a photo of the Song Song Game Cards on your own social media accounts.

Another giveaway limited to Instagram will entail taking a photo with the Song Song Mascot found at 13 selected BreadTalk outlets and posting it on Instagram, with five participants winning $50 cash vouchers.