The ASUS ROG x IKEA team up, slated for 2021 release, will feature about 30 gaming furnitures and accessories to help redefine the gaming experience at home.
Republic of Gamers (ROG), a PC hardware manufacturer, is teaming up with IKEA to bring game lovers affordable furniture and accessories to help meet their gaming needs.
The furniture line will be rolled out in China in February 2021 and will be available in other IKEA markets from October next year.
ROG announced the collaboration with IKEA on its Twitter on Sep 14.
There are currently no details on what products are going to make up the “new home gaming ecosystem” envisioned by both companies, but ROG promised to reveal more details soon.
Ewa Rychert, global business leader of workspace at IKEA, said the collaboration’s aim is to debunk stereotypes that “games are built on violence, gaming is asocial and it is predominantly a men’s activity”.
He added: “Playing games can actually improve an individual’s mental health and general well-being”, along with providing “a new way of connecting with others”.
“It’s a source of relaxation, independence, fun; through gaming, people develop skills within problem solving, teamwork and communication.”
Kris Huang, general manager of Asus Gaming Gear, believed that this collaboration will create synergies.
He said: “That [will empower gamers] to build the gaming space they have always imagined in the comfort of their own homes.”
NTUC Fairprice launches exclusive Mickey Mouse homeware collection
Food licenses of three nightlife establishments revoked, 18 F&B establishments ordered to close for breaching COVID-19 measures
Clementi, Whampoa markets and MBS Casino identified as COVID-19 cluster, closed till Aug 5
10 exciting NDP e-vouchers to redeem this National Day
Starbucks Singapore launches their National Day menu with new SHIOK-AH-CCINO
COVID-19 cases detected in 35 markets and food centres
What’s on Netflix Singapore in August 2021
How to make the most of a remote internship
Free COVID-19 self-test kits for Geylang Bahru Market and Food Centre, 146 Teck Whye Avenue Market visitors
Five things to do this weekend (July 23-25)