Photo credit: APPLE

Apple introduces colourful iMacs with new processor chip for enhanced performance

The new iMac features a higher-quality front-facing camera, a better microphone and a Touch ID.

Noreen Shazreen

Probably the coolest cat lady you’ll ever meet.

Published: 21 April 2021, 4:02 PM

On Tuesday (Apr 20), Apple announced the release of its all-new colourful iMac designs and other new products at its virtual Spring Loaded event.

Among the announcements, Apple also introduced a line-up of other exciting products including a new purple iPhone 12, an upgraded iPad Pro and an improved Apple TV 4K.

The highlight of the event however, was its all-new iMac – one of Apple’s most significant products in recent years. 

The new iMacs come in a variety of colours and users have the option to choose between green, yellow, orange, pink, purple, blue and silver to match their own personal style.

The iMacs will also be powered by an M1 processor which will significantly improve the performance and efficiency of the computers. With the M1 chip in place, the iMacs will produce a lot less heat and noise, making it 50 per cent quieter than previous models.

The new iMacs are priced at around $1,700 and will be available in the second half of May. 


The all-new colourful iMacs feature a sleeker design with a side profile that is visibly thinner than previous iMac products. PHOTO CREDIT: APPLE


The iMacs are available as 24-inch models, which are slightly larger than the previous 21.5-inch version. It is also 11.5 millimetres thin and designed to reach Apple’s goal of making the computer “practically disappear”. 

Among other upgrades, the new iMacs will also feature a 1080p FaceTime High Definition camera, higher-quality microphones and a six-speaker sound system – making it the iMac with the best audio and video quality thus far. 

Apple’s Touch ID will also be included in the iMac for the first time so that users can log in securely and make purchases via Apple Pay easily with just the touch of a finger.

The new iMacs will come with its colour-matched set of accessories, including a Magic Mouse and a Magic Keyboard that will include Touch ID support.

Interested customers can place their orders from Friday (Apr 30) via Apple’s website.

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