Adopt good postural habits with the ‘We Got Your Back’ campaign

Launched in December 2020, it uses self-illustrated bite-sized content on social media to share tips on how one can improve their sitting posture while being desk-bound.

Phoon Jia Hui

Jack of all trades, master of drinking boba milk tea.

Published: 1 March 2021, 6:34 PM

With work from home arrangements here to stay for the foreseeable future, problems arising from that could increase too. 

As such, four final-year students from Wee Kim Wee School of Communication and Information have launched a health campaign to advocate adoption of good postural habits amongst desk-bound working adults as part of their Final Year Project.

Named We Got Your Back, it was launched in December 2020 and uses self-illustrated bite-sized content on social media to share tips on how one can improve their sitting posture while working at the desk. 

As part of the campaign, the team filmed two video series, Stretch At The Desk and The Wokestation

Stretch At The Desk showcases seated stretches that target a specific body area, while The Wokestation illustrates important pointers for ergonomic workstation setup. 

“We understand that with work demands, it might be difficult for working adults to leave their desks just to stretch. In such cases, they can easily follow the seated stretches in our series to target the different body areas they experience pain in,” said Katrina Chong, one of the members of We Got Your Back.

Additionally, the campaign stresses the importance of taking stretch breaks every hour to prevent sustained postures, which could lead to common forms of work-related musculoskeletal disorders (WMSDs) such as neck, shoulder or back aches. 

Other initiatives include the Posture Power-Up Challenge, which will end on Friday (Mar 5). 

Interested participants will first be asked to complete a posture progress quiz, before receiving a personalised e-booklet depending on their results. 

Each booklet contains trivia, activities as well as the main challenge that supports the adoption of good postural habits. Upon completion, participants stand a chance to win a NESCAFÉ Dolce Gusto Piccolo XS coffee machine. 

The quiz and e-booklets are still available for the public to try and download at the end of the challenge.

On Monday (Mar 1), the We Got Your Back team also distributed Posture Packs, containing items such as sticky screen cleaners, sticky notepads and steam eye masks, to working adults near Raffles Place to reinforce the importance of good postural habits.

Happy Monday, get your Posture Packs from us at Raffles Place MRT Station Exits A and B! We’ll see you there 😉 While stocks last!

Posted by We Got Your Back on Sunday, February 28, 2021

To find out more and access downloadable content from the We Got Your Back campaign, you can visit their website or Instagram page.

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