Adidas Originals to launch LEGO Superstar sneakers on Jul 1
The classic shoe silhouette comes in the form of a sneaker and a brick model set.
Adidas Originals and LEGO have teamed up again, this time to launch the LEGO Adidas Originals Superstar sneakers.
The real-life LEGO Superstar sneakers highlight both the iconic Superstar silhouette as well as LEGO’s “instantly recognisable” bricks. It features a simple black-and-white design constructed out of leather.
The three stripes, the shell toe and heel tab are all recreated with LEGO bricks, and the shoe is finished off with gold foil accents.
Meanwhile, the Superstar 10282 collectible model includes the Adidas Original Superstar sneaker graphics, shell toe shape, trefoil logo and the three stripes on the sides.
The set includes 17 LEGO pieces for you to build either the left or right shoe – or both, if you get two sets. The LEGO model will even come in a shoebox with real shoelaces.
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The model measures over 12cm high, 27cm long and 9cm wide, and it comes with a display stand and plaque.
To celebrate the invention of the LEGO Adidas Originals Superstar model, fans are invited to customise their own version of the sneaker.They can upload their customisations on social media using the hashtag #RebuiltByOriginals.
“As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s senior designer Florian Müller.
The Superstar LEGO sneaker and its 10282 model will be available on Jul 1 at all LEGO Certified stores and the Adidas Originals store at VivoCity. The product, which has a recommended retail price of $149.90, can also be found on the Adidas online store.
From September, it will also be available at the LEGO Official Store on Lazada, Shopee, Amazon, as well as major retail and department stores.
